Beliefnet is a social enterprise. We apply market-based strategies to achieve a social purpose. We have multiple revenue streams: advertising, faith-inspired merchandise and book sales. A fee-based app for Facebook and mobile will be released in early 2011, along with a tiered premium subscription option for web and newsletter subscribers.

We've been "scolded" for mixing the sacred with sales. Why not host a website and ask for donations? Non-profits are struggling to find donors willing to underwrite their worthy causes. At the same time, the marketplace has plenty of advertisers, with budget and desire to reach a targeted audience. Prayables has the perfect mix of right-minded marketing partners, who exchange brand awareness for the much needed funding to continue our outreach efforts.

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