Guns and crime – where’s the link?
“The most powerful time to communicate is when concern and emotions are running at their peak,” the guide insists. “The debate over gun violence in America is periodically punctuated by high-profile gun violence incidents including Columbine, Virginia Tech, Tucson, the Trayvon Martin killing, Aurora and Oak Creek. When an incident such as these attracts sustained media attention, it creates a unique climate for our communications efforts.” In other words, they time their propaganda carefully. Just when it will alarm you the most."