Shermer also said that he wanted to test Armstrong further, changing the conditions of the test to take advantage of what is called The Forer Effect: which is, as Wikipedia says, is "the observation that individuals will give high accuracy ratings to descriptions of their personality that supposedly are tailored specifically for them, but are in fact vague and general enough to apply to a wide range of people."
In other words: since Armstrong already demonstrated an ability to use astrology to predict observable and objective effects, Shermer hoped to use the same effect that skeptics often use to discredit astrology (which is long-established, and can be used to discredit pretty much ANY form of "personality testing"). This would do nothing to invalidate Jeffrey Armstrong's success, but would at least make him look less successful if one weren't paying attention.
Shermer then goes on to explain he wasn't able to do even this much to fudge Armstrong's results, because "Our budget for that show required that we were done by 5pm, and we simply ran out of time and the producer called the shoot over, and there was nothing I could do about it. Camera crews are unionized and have strict rules about working only so many hours in a day, after which they get paid double time and even triple time, need a certain number of breaks in the day, etc. Our budget for that show required that we were done by 5pm, and we simply ran out of time and the producer called the shoot over, and there was nothing I could do about it. Very frustrating. You can post this as well."
Thanks Michael... I think I will.
And speaking of Wikipedia... fear not, True Disbelievers: Michael Shermer isn't the only person ready to protect you from uncomfortable challenges to your world-view. The James Randi Educational Foundation is proud to support "Guerrilla Skepticism," in which they support altering Wikipedia entries to match their world-view, in the event anyone might start doing some research into things like Astrology using anything other than JREF's party line as a source. As Susan Gerbic, a member of The Monterey County Skeptics says, "belittling believers does nothing but force them to circle the cognitive dissonance wagons, and shut down. Allowing them to do their own research and think things through independently, without pressure, is the only way to potentially change their minds." And apparently there's no better way to help believers to do their research than to carefully edit their facts for them.
JREF produces a booklet in their "Critical Thinking" series that attempts to shoot down anyone's belief in Astrology... armed only with a complete misrepresentation of how Astrology works, they still manage to collect enough donations to maintain a staff, headquarters, and occasionally hand out scholarships. But of course, as an astrologer, I'm the one taking advantage of foolishness, right?
I certainly hope none of this comes across as bitter or disparaging of those making a living off of Professional Skepticism. For the most part, I like to think that the Skeptics and I share the same goals of wanting people to be happy and to know the truth. I'm just concerned that they've fallen into the age-old trap that so many humans do: assuming that their world-view is The One Truth, and only wanting to see data that confirms it. Since The American National Science Foundation seems to have uncovered encouraging signs that Americans are getting wiser, perhaps in time Michael Shermer or James Randi will come to me for a reading. And, being a mensch, I'll even give them a discount.
Visit Oh My Stars! to read more from Beliefnet astrology expert Matthew Currie.