Howard Lyman is known by many as the "Mad Cowboy," (MadCowboy.com). He is a former cattle rancher-turned vegan and food safety activist. In 1996, he appeared on the Oprah Winfrey show, sparking the infamous "Veggie Libel" case brought on by Texas ranchers. Lyman is the author of Mad Cowboy: Plain Truth from the Cattle Rancher Who Won't Eat Meat. He is the former Director of the "Beyond Beef Campaign" and the Humane Society of the United States' "Eating with Conscience Campaign", past President of both the International Vegetarian Union, and EarthSave International. He is currently President of Voice for a Viable Future. Animal Rights Activist, Lyman travels over 100,000 miles every year delivering lectures and speeches to raise awareness.