Principal Proposed Uses

Other Proposed Uses

Probably Not Effective Uses

IMAGE The decorative plant Echinacea purpurea , or purple coneflower, has been one of the most popular herbal medications in both the United States and Europe for over a century. Native Americans used the related species Echinacea angustifolia for a wide variety of problems, including respiratory infections and snakebite. Herbal physicians among the European colonists quickly added the herb to their repertoire. Echinacea became tremendously popular toward the end of the nineteenth century, when a businessman named H.C.F. Meyer promoted an herbal concoction containing E. angustifolia . The garish, exaggerated, and poorly written nature of his labeling helped define the characteristics of a "snake oil" remedy. However, serious manufacturers developed an interest in echinacea as well. By 1920, the respected Lloyd Brothers Pharmaceutical Company of Cincinnati, Ohio, counted echinacea as its largest-selling product. In Europe, physicians took up the American interest in E. angustifolia with enthusiasm. Demand soon outstripped the supply coming from America, and, in an attempt to rapidly plant echinacea locally, the German firm Madeus and Company mistakenly purchased a quantity of Echinacea purpurea seeds. This historical accident is the reason why most echinacea today belongs to the purpurea species instead of angustifolia . Another family member, Echinacea pallida , is also used. Echinacea was the number one cold and flu remedy in the United States until it was displaced by sulfa antibiotics. Ironically, antibiotics are not effective for colds, while echinacea appears to offer some real help. Echinacea remains the primary remedy for minor respiratory infections in Germany, where over 1.3 million prescriptions are issued each year.

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