Holiday Programs Fall 2001 - Winter 2002

Holiday Programs Fall 2001 - Winter 2002

   
   
Dates: November 15, 2001 thru January 15, 2002


  • Network-wide, holiday-themed sweepstakes with permanent home page promotion placement
  • Aggressively grow databases by capturing e-mail names through opt-in for remarketing initiatives
  • Increase awareness of product offerings and brand recall/awareness
  • Spark trial and increase conversion-to-sales rates though brand recognition
  • One of 4 sponsors included with logo and message as part of the Holiday Partner Resource Area in Beliefnet Daily and Weekly Email Newsletters (weekly distribution is 22 million) and the Beliefnet Holiday Email Newsletter
  • Custom Holday Partner Newsletter mailed weekly (11/15 - 12/20) to a guaranteed 75,000 subscribers.
  • Promoted through high, targeted traffic from Beliefnet home page, newsletters and relevant religion channels
  • Main page exclusive sponsorships
  • Gift of Advent daily-page sponsorships
  • Holiday permanent placement on Beliefnet Shopping Home Page
  • Placements across Beliefnet Network in Beliefnet Shopping Boxes
  • Placement in Beliefnet Newsletters as above
  • Holiday Resource "buttons" and text links througout the site and in Beliefnet newsletters linking to a variety of relevant holiday pop-ups, with a selection of sponsor messaging/links.
  • Logo and/or product included on the pop-up


Term: Starting November 15, 2001 for 2 months
Option 1

250,000 Guaranteed Impressions across the Beliefnet Network

  • Messaging Units (468x10, 120x240, 120x90, 120x600)

    Beliefnet Holiday Sweepstakes

  • One of four sponsors

    Holiday Direct Marketing

  • Holiday Partner Resource Area participation with guaranteed e-mail newsletter distribution to 25 million subscribers
  • Placement in all 5 Custom Holiday Partner Newsletters

    Advent Calendar

  • Placement with graphic, links and text on a minimum of five 'Gift of the Advent' days

    Shopping

  • 100,000 placements in Beliefnet Shopping Boxes placed across the network
  • Premium Anchor placement on the Beliefnet Shopping Home Page

    Holiday Resource Pop-Ups

  • Promoted with a minimum of 500,000 impressions

    Total Investment: $25,000



    Option 2

    150,000 Guaranteed Impression across the Beliefnet Network
  • Messaging Units (468x10, 120x240, 120x90, 120x600)
    Holiday Direct Marketing
  • Holiday Partner Resource Area participation with guaranteed e-mail newsletter distribution to 15 million subscribers
  • Placement in 2 Custom Holiday Partner Newsletters
    Shopping
  • 50,000 placements in Beliefnet Shopping Boxes placed across the network
  • Premium Anchor placement on the Beliefnet Shopping Home Page

    Total Investment: $15,000

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