"Anything that blends patriotism with the Bible have just flownout," said Les Dietzman, president of Family Christian Stores, a GrandRapids, Mich., company that saw Bible sales jump 27 percent in the weekafter the attacks.
"We have a freedom T-shirt which has the flag on one side and talksabout freedom in Christ on the other side. People are wanting to weartheir faith and their patriotism right now." The shopping patterns of Americans seem now to be shaped in part bytheir attempts to adjust to life after the attacks. Authors, publishersand manufacturers said their qualms about being viewed as exploiting atragedy were quickly pacified when their phones started ringing withrequests.
"It's part of our mission to provide resources and help people,"said Rachel Riensche, spokeswoman for Augsburg Fortress Publishers, theMinneapolis-based publishing house of the Evangelical Lutheran Church inAmerica. "That need is even more acute during the tragedies. People havebeen contacting us, saying `What resources do you recommend?'"
Her company has suggested a few dozen titles dealing with grief,violence, hope and "our neighbors' faith," she said.
Jill Kurtz, marketing director of Our Sunday Visitor, a Catholicpublishing company, has seen an increased interest in prayer books,Bibles and books on grief, such as "Blessed Are Those Who Mourn" and"Your Grieving Child." "We had an influx of orders by the fax and phone," said Kurtz, whois based in Huntington, Ind.
Mainstream companies, such as Borders Group, have witnessed a spikein sales of books with similar themes across a range of religions.