And quickly, the market for this product has shifted. Ads for Viagra only a year ago featured old men pondering how to deal with erectile dysfunction. Now, ads are appearing showing young men embracing beautiful women with their hair blowing in the wind, and captions raising questions about levels of sexual satisfaction. The genie is out of the bottle, be it the genie in the form of the single couple wanting to maximize recreational sex or the busy married couple who simply can't find time for sex.
Jack Hitt, the author of the story, elaborates on this latter possibility:
With couples holding down two jobs and the enraged pace ofmodern life, who doubts that a drug-enhanced four-minutesexual encounter among harried day traders could become thenorm? The very idea of a long slow evening probably won'tcompletely disappear. It'll just go the way of sitting on theporch, the 3 o'clock dinner, and the literary novel-- somethingexperienced over the holidays or on vacation.The wonderful world of chemistry invades the bedroom once again, this time enhancing sex rather than controlling births as happened with the earlier sexual revolution. Or is it rather a case of sex becoming still more mechanized, of the triumph of technology over mystery?
This new advance in the regulation of sex raises even deeper questions. When sex becomes goal-oriented, focused on orgasm, what happens to intimacy? Deeper still, by trying to harness sexual power, do we intervene in primordial passion in ways that angels would fear to tread? Might we violate some deep link between the libido and the sacred?
Much could be unraveled here, more than perhaps we can deal with.
Q: Where do you experience the divine, the sacred, God--whatevername you prefer?
A: My goodness. That's a big question.
I figured I should ask her about her experiences at church. After all, she was a Methodist and living in the South, two attributes that would lead any sociologist of religion to predict institutional-based responses: God is encountered at church. Where else?
But when I asked her about this, what I got was a rather weak "Yes, I do sometimes experience God at church." Her answer did not resonate with the passion I expected. I also asked about the women's group, the Wednesday-night prayer service, and saying grace with her family at meals, to which she gave similar, but not very excited, answers. She was by no means anti-institutional in her views on religion, but it was clear, too, that the sacred for her was not contained within church walls.
In desperation, I said to her, "You tell me, is there any place you really experience God?"
"Yes," she replied in a matter-of-fact manner, "when I have an orgasm making love to my husband. I'm married to a wonderful man, and that's when I feel closest to God."
Not long after that interview, I came across Father Andrew M. Greeley's research on God-images and marital happiness, in which he speculates that divine intimacy and human intimacy might actually go together. Marital satisfaction is influenced by sexual satisfaction, and sexual satisfaction is influenced by warm religious imagery, and especially so for Catholics, Greeley had argued. The Roman Catholic Church did not buy his argument, but this Methodist woman in North Carolina gave personal testimony to its truthfulness.