"If I became a Buddhist, Jews wouldn't care. They would probably think I'm spiritual and edgy," he says. "If I became a palm-reading-astrologer-Kabbalist, they would cheer and think I'm hip. But now that I have come into the arms of God, they are freaking like crazy, cause they know I'm sold out to God and His Annointed Son and no longer sold on 'Judaism.'"

But Cohen's fans may wonder not only what his shift will mean for his religious life and place in the Jewish community, but also what it might mean for his music. In the past, he rapped about praying in temple, with lyrics like "you can find me in da shul, praying after school/ I'm just into making peace, I ain't into causing trub/ so come give me a hug if you're into getting love."

But he says those kind of lyrics don't fit his current belief system. "People love these Jew-pride anthems and that's not what G-d wanted for me," he says. "I didn't want to sell out."

Some of Cohen's new songs, which can be found on his website, embrace his newfound belief. In "Fallen World" Cohen sings, "I was saved by the Son washed away by His blood/ In a fallen world drowned by sin/ No more lost start again now reborn live for Him/ and my life's never been the same."

Cohen believes it is his responsibility to share what he sees as the truth with the Jewish community. "It ain't easy being the true Jew on the block," he says. "I'm a sinner like anyone else, just like Adam from Genesis. Y'Shua was the last sacrifice. I asked Him for forgiveness and my sins were atoned for."

He doesn't seem concerned about his fan base, either. Richard Dukas, the president of Dukas Public Relations, an agency that represents national Jewish organizations that appeal to the 18-25 year old demographic, agreed that Cohen's coming out as a Messianic Jew isn't likely to hurt his career.

"From a pure marketing point of view it seems to be a good move because there's a much larger evangelical/Christian audience than there is a Jewish audience," Dukas said. "The fact that he's become a Messianic Jew could play well in the evangelical community because evangelicals, while they're not all out there trying to bring Jews to their faith, it certainly is part of their mission."

Craig Taubman, the owner of California-based production company Craig n' Co, says that there are other Jewish hip-hop artists to fill the role left by 50 Shekel.

"The hip-hop scene is very alive and well and is not dependent on the whims and fancies of any one artist," Taubman said. "I do not think it is the demise of the Jewish hip-hop scene, or even close."

Taubman is the producer of "Celebrate Hip-Hop" a compilation of Jewish hip-hop worldwide that includes tracks by Mook E., Solomon & Socalled, Etan G. and the Hip Hop Hoodios. "There are plenty of other Jewish hip-hop artists," Taubman said. "I do not think it is a huge loss."

Regardless of the stir Cohen has caused in the hip-hop-loving Jewish world, he still likes to use the Jewish jargon that made him a success. "I just want to Jew the right thing," he says. "And walking with Jesus is definitely Jewing the right thing."

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