On a recent Saturday night (Oct. 13), this basketball arena-turned-church exemplified the interest in "praise and worship" music, a subgenre of contemporary Christian music that has topped the best-selling charts of both secular and Christian songs. "We were created to worship God," said Darlene Zschech, a worship leader from Sydney, Australia, known for the popular song "Shout To the Lord" and one of the artists traveling on "Songs 4 Worship--The Tour." "I feel like it's doing so well because there is a real hunger in people for the presence of God."
This third stop of an 11-day musical road trip was sponsored by Time-Life Music and a Christian music company who jointly produced recordings such as "Songs 4 Worship: Shout to the Lord," a two-CD pack that is the top-selling Christian album. Michael W. Smith, the most celebrated artist on the tour, just released a new CD, titled simply "Worship," which debuted on Billboard's chart of top 200 sellers at number 20. The market share of praise and worship songs in the Christian music industry has increased from 11 percent to 18 percent from 2000 to July of this year.
"People are just searching for something and they find something in this music that they can connect to on a personal level," said Gene Zacharewicz, vice president of new product development for Time-Life Music, which is spending tens of millions of dollars advertising this brand of Christian music. His company has just released a Christmas CD of the same kind of music and plans versions for kids and in Spanish next year.
Praise and worship music has existed for more than three decades but has grown in popularity in a wider circle of Christianity in recent years. Like some other Christian music, it has crossed over from its evangelical stronghold, reaching people with a variety of denominational and musical tastes.
Zschech (pronounced "Check"), one of a dozen artists traveling on the tour's six buses, said she receives letters from missionaries in Africa and attendees at youth rallies at the Vatican who have sung her music.
While the song might have been unfamiliar to some at the January service, it and others, such as "Awesome God," were known by heart by many at the concerts that began in Worcester, Mass., on Oct. 11 and are scheduled to end in Chicago on Sunday (Oct. 21). They're a modern version of an old-fashioned hymn sing; but in this case, no hymnals were required. Instead of an organ, worshippers were accompanied by grand pianos, drums, guitars and a violin. It's part of a movement that has simultaneously divided congregations and brought together people of a range of denominations, ages, and racial and ethnic backgrounds for concerts of worship.
The Gospel Music Association's official definition of a praise and worship album states that most of it must include "participatory" music sung by artists known for leading worship in local or national settings. "The audience is not a spectator," said Frank Breeden, president of the Nashville, Tenn.-based organization. "They're a participant."
Songs can range from contemplative to hard rock, but they are "vertical in nature," says Breeden, or aimed at God. Don Moen, executive vice president of Integrity Music, the Mobile, Ala.-based co-sponsor of the tour, said the music is intended to be inspirationally intimate. "This music is a little bit more directed to encouraging people to have a personal relationship with God," said Moen, another worship leader on the tour. "Rather than `Let's sing about God,' these are directed towards him."
Nicole C. Mullen, whose worship song "Redeemer" garnered the Gospel Music Association's Dove Award for song of the year in April, said the music addresses God horizontally, too. "While I am singing of his mercies and I'm thanking him for being merciful to me, at the same time I'm having to tell everybody else about how good he's been," she said.