"That's really just somebody in his organization or [Jordan] himself just really responding to the song," Mos says. The 30-second spots feature Jordan and other athletic standouts such as NBA stars Ray Allen and Eddie Jones, New York Yankee Derek Jeter, and world champion boxer Roy Jones Jr.
In speaking with Nike representatives, Mos raised his concern about allegations of sweatshop conditions at some of Nike's overseas plants. "I voiced pretty early on that the corporation has a little bit of a shadow cast on it, on its character," says Mos. "And it was something that was very personal to me. And we made a verbal agreement that they would make a donation to some community-based organization of my choice, to at least say that they're giving something back."
Giving back to the community is a high priority for Mos. Last spring, he performed at a benefit for breast cancer awareness in Lake Tahoe, Calif., and he will perform in Los Angeles at a benefit to support the legal defense fund of national Muslim leader and former Black Panther activist Imam Jamil al-Amin (formerly H. Rap Brown), who is awaiting trial in Atlanta on controversial murder charges.
Social activity is part of Mos' mission as a person--as a Muslim--of conscience. "I'm just trying to do the best I can with what it is I have and begging Allah to help me."