The white suit, bottle blonde hair, and booming voice echo the worst of televangelist excess. Reverend Billy has a cadence we've come to expect. His congregation sways and moves with his every word. But instead of passing the plate, Reverend Billy implores his followers to "Stop Shopping Now." He wants to cast out the demon of rampant consumerism.
"What Would Jesus Buy?" is a smart and savage satire. It keeps viewers off balance. Are we watching performance art that mocks religion? Or are we following the struggles of a nascent church? The answer is, "Yes." "What Would Jesus Buy?" challenges, disturbs, and energizes. It gets into our wallets and our heads.