March 13, 2017

Fourth, we have the “expensive” case. This user decks his or her phone out in the newest, most expensive coverings imaginable. Gemstones, fine leather, and real fur abound—basically, everything that would make the utility user cringe, the expensive user uses. This person is probably the living mannequin of the group, decked out from head to toe in the best of the best, choosing to communicate their success through the language of glam.

And finally, we have those who go for the “weird case”—you know, the ones featuring Michael Cera and Nicholas Cage floating amidst fields of flying cats, unicorns, and rainbows, or the ones that are shaped like a bottle of Windex.

These people like to make a statement, and no one is quite sure what that statement is. And that’s exactly how these users like it—they’re enigmatic, constantly smirking at the humor of the world around them as they tighten their man-bun hairstyle, button up their flannel shirts, and don ironically oversized glasses. If this is your case, you don’t touch anything that’s mainstream—you prefer to cut your own path through what you feel is a culture of inauthenticity, and you’ve enlisted Nicholas Cage to help you do it.

So, we’ve gone over some of the most common cases, and what they say about you. But what about what’s actually inside your phone?

The Apps

When it comes to the content of your smartphone, apps are the things that say the most about you—they’re as varied and unique as we humans are. For a quick glance into someone’s brain, all you have to do is take a look at their home screen, where their favorited apps live.

In a 2016 study using data from Verto Analytics, researchers found that they can figure out your age, gender, marital status, and income just by looking at what kinds of apps you have installed. That’s some pretty significant information! And they could do it with accuracy up to 82.3 percent.

Let’s look at what these researchers found.

For gender tendencies, if you have Pinterest, Etsy, or Cartwheel by Target, on your home screen you’re very likely to be a woman, or at least have a few feminine traits. Conversely, if you have ESPN, Geek, or Tinder, you’re overwhelmingly likely to tend toward the masculine side of life.

As far as age goes, younger users tend to have Snapchat, Perk Word Search, and Summoner’s War, and older users have various Email apps, New Words with Friends, and iHeartRadio. It’s probably no surprise that older people don’t get quite as much entertainment out of making videos of themselves as rabbits on Snapchat as younger generations do, and younger people don’t get quick as much of a kick out of the exciting multimedia adventure that is checking email.

For marital status, those who have already gotten hitched tend to have Zillow, Walmart, and Pinterest, while the singles among us tend to use Snapchat, Tinder, and OkCupid Dating. One side has dating apps, while the other side has Walmart. Seems fair.

Finally, even income can be determined by the apps you use, and those who have higher salaries use Fitbit, LinkedIn, and Redbox, while the lower earners used Job Search, Solitaire, and Prize Claw 2. The former group seems to be keen on health, networking, and saving money, and so it’s no wonder their incomes are higher than that of those who are busy playing Solitaire. And Prize Claw 2, the virtual representation of the machines that used to steal all of our lunch money when we were five? That’s probably not exactly an indicator of great financial sense.

The apps you install can be used to identify you with scary accuracy. Let others use your phone with care—they may end up knowing you better than you do.

Mini-Me

As you can see, your phone really is your mini-me. It’s you, your likes, and your choices, all wrapped up in a little electronic package. If you’ve ever wondered who you really are, you need look no further—just take a peek at what’s on and in your phone, and you’ll get all the answers you need.

Just take care that your little you doesn't run around blabbing the wrong things to the wrong people.