Underdog persuasion consists of more than one conversation, one email, or one meeting. Underdog influencers don’t become discouraged easily. Their work is neither instant nor glamorous. It’s gritty. Know it, stow it, show it, sow it: there are many disciplines on the road to underdog influence, but the road of grit has no detour. Even though you might not want extra hardship during your battle, successful underdogs use their opposition as a motivator rather than a source of discouragement. Injustice and opposition seem to encourage grit. Do the hard thing – stay the course and focus on your goal vs. quitting after one, two or three tries.