Power Tool #8: Employ Every Medium
The media forms us as it informs us. How we learn about people, trends and issues gets filtered through a media lens that still objectifies women and shoehorns complex issues into linear, bifurcated extremes. If we are to lead with intention and live unlimited, we must cut through the media’s false balance and one-size-fits-all framing of issues to deliver our messages clearly and fully and to get information we need from sources we trust. To do this we need to amplify our media voices not only in traditional media, but on the internet and social media such as Facebook, Twitter, LinkedIn, texting, pinterest, and many other platforms. Women are 60% of social media users, and that allow us to learn from each other’s experiences and to connect with people professionally, politically and personally. Supporting women’s media can help create more positive narratives too.