Thirty years ago, when Bruce Forbes was a college student, friends urged him to listen to Christian pop music. After all, he was a philosophy and religious-studies major, and soon would be headed to seminary. So Forbes gave a listen to the music, which was still in its infancy in the 1970s. He thought the quality was poor and the lyrics too self-centered, and he didn't come back.

Today, the Christian music industry is a billion-dollar-a-year business that regularly mints platinum-selling groups and has exported a few groups to popularity in the mainstream. The sound is vastly better today, but Forbes, now a professor of religious studies at Morningside College in Sioux City, Iowa, says the lyrics aren't any more substantial than they were in the 1970s. That's especially true, in his estimation, of the 10 songs vying for Song of the Year honors at the Gospel Music Association's Dove Awards this year.

The awards, given out Thursday in a made-for-TV event that mirrors the Grammys, are highly coveted in Christian Nashville. The winner of Song of the Year honors especially is considered an ideal measure of Christian songwriting. For observers like Forbes, the nominees also represent the limitations of what Christian pop has become. "What strikes me most is that these songs represent a privatized Christianity," says Forbes, co-editor of Religion and Popular Culture in America. "There's nothing in these songs about Christian community or social justice, or where Christians struggle, or all the stuff that is the complexity of the Christian life. Rather, it's all me and God, me and God. If this is the totality of the Christian life, it's very narcissistic."

As an example, Forbes offers that the last line of dc Talk's "Consume Me," sung to God, reflects the spiritual individualism that he hears permeating the songs: "It's you and I, you and I."

William Romanowski, a professor at Calvin College and author of "Pop Culture Wars: Religion and the Role of Entertainment in American Life," points out that Christian music exists primarily to evangelize and praise God. Impassioned songs that portray faith with anything other than a happy face are frowned upon.

So is music that doesn't explicitly reflect faith. Two years ago, after Bob Carlisle's "Butterfly Kisses," which lacked a firm faith content, won song of the year, the association established criteria a song must meet to be eligible for a Dove. Under the new rules, Sixpence None the Richer's "Kiss Me," a huge hit inside and outside Christian confines, was ruled ineligible last year.

The rule making and even the narcissism reflect evangelicals' skittishness about rock & roll. "In order to justify being involved in popular music, evangelicals created a spiritual purpose, and that is to do evangelism and ministry," says Romanowski. "That's why Christian music tends to focus on a very individualistic faith. These songs deal with faith rhetorically rather than substantively. You could do more. [Bruce] Springsteen can do a lot in three minutes. Christian musicians certainly should, too."

Part of the problem, according to Romanowski, is the celebrity culture that surrounds rock. "In a Christian celebrity culture, you can't have people struggling in their faith," said Romanowski, an evangelical Christian himself. "They're supposed to be positive role models. So songs don't deal with the struggles of faith. And when they do, evangelical consumers are sometimes critical about that."

So is there protein among the nominees, or are they all theological Jell-O? "There's protein in there for the common person, but there's not protein for the theologians," Mark Campbell, vice president of marketing and sales at Benson Records, a Christian music label based in Nashville. "The common person wants their protein in bite-size chunks." There's only so much you can say in a three-and-a-half-minute song. To pretend that we're going to deliver a theological education to someone is asking too much of the song. I would challenge the theologians to write a book that you could read in three minutes and make a huge impact on someone."

Two of the nominees have explicit biblical references. "Jesus, King of Angels," written and sung by Ortega, is based on verses 1-14 in the first chapter of Hebrews. Burlap to Cashmere's "Basic Instructions," is based on John 3:16. "For God so much loved the world," the group sings, "that he gave his one and only Son." The other songs are largely intimate, first-person expressions of evangelism and prayer. In "I Will Follow Christ," Clay Crosse pledges to "run the race, fighting the good fight, standing on my faith." Avalon's "Can't Live a Day," is more affectionate: "Lord, there's no night and there's no morning without your loving arms to hold me."

The emotional favorite, however, is Michael W. Smith's "This Is Your Time." The song is based on the death of Cassie Bernall, one of the students killed in last year's shooting at Columbine High School in Littleton, Colo., and the Dove Awards ceremony falls on the anniversary of the shooting. Smith co-wrote the song after participating in a memorial service for the students. Although accounts of Bernall's death are disputed, a widely held story is that one of the two gunmen quizzed her about her faith, then shot her after she confirmed that she was a Christian. Bernall is hailed as a martyr by many evangelical Christians.

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