The bottom rows of grocery store aisles, usually reserved for brightly packaged foods set right at children’s eye level, may be in for a makeover — and it’s what is inside the boxes that could be changing.
New recommendations from government agencies would require that foods marketed directly to children between the ages of two and 17 contribute to healthy diets.
“We believe that food and beverage companies should market responsibly to kids,” said Susan Davison, director of corporate affairs for Kraft Foods Inc. “But we think the Interagency Working Group proposal is too restrictive. In fact, it’s so restrictive that foods like reduced fat peanut butter or two percent milk string cheese could not be advertised to children.”
The government proposal would require that foods marketed to children and teens come from one of the following food groups: fruit, vegetable, whole grain, fat-free or low-fat milk products, fish, extra lean meat or poultry, eggs, nuts and seeds, or beans. They must also contain no more than trace amounts of saturated fat, trans fat, added sugars and sodium.