It’s Ave Maria Radio’s fundraising drive. From Greg Popcak:

We really need your support.  Please call 877-288-1077 and become a member at any level–especially if you are a listener to the Heart Mind and Strength via internet or podcast.  I say this because these will be the first services to go if we can’t meet our goals.  Your support at this time is crucial to the survival of Catholic radio in general because Ave Maria radio provides much of the programming that is carried both by EWTN radio and other Catholic networks.