Reformed Chicks Blabbing

Reformed Chicks Blabbing


The environmentalists’ view of the future?

posted by Susan Johnson

Pretty funny ad from Audi with great insight into the green movement (greens, you know you’d be pretty happy if you could have someone arrested for having incandescent light bulbs, isn’t that why you pushed Congress to make them illegal?):Here’s the context from their website:

As part of the lead up to their third consecutive Super Bowl ad, Audi has created a fictional Green Police unit that are caricatures of today’s “green movement”. The Green Police are a humorous group of individuals that have joined forces in an effort to collectively help guide consumers to make the right decision when it comes to the environment. They’re not here to judge, merely to guide these decisions.

Not here to judge? The guy is arrested for choosing plastic (btw, I cringe every time they give me paper bags at Whole Foods because we were hectored for years about the amount of trees we were killing for our bags — I’m still traumatized by it :-)!When I first saw this ad during the Super Bowl I couldn’t believe that anyone trying to woo the green movement (aren’t they the target audience?) would actually put out an ad depicting the greens in such a negative light (yeah, Americans like their freedoms and would not be too happy getting arrested for the setting on their hot tub).BTW, if you want to watch the Super Bowll ads and rate them, you can do so on Hulu. My favorite ad of the night:Second favorite is a toss up between these two Doritos ads:And of course who wouldn’t like the E*Trade baby and the Google ad — though, the ad seems to be generating negative ratings (maybe the Bing and Yahoo people :-) When I first checked it had almost 100% positive rating and now (at the time of this post) it’s at 80%.



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DC

posted February 9, 2010 at 6:24 pm


I think you missed the point (and the humor) of the Audi ad. I am pro-green and thought it spoke to my demographic very directly and effectively.
And if you’re cringing when they give you paper bags, try bringing your own reusable bags. You’ll save money and feel good!



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