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Peanuts and Popcorn

Peanuts and Popcorn

Coming to a TV Near You: Dove Movie Channel

How to Train Your Dragon 2 received 5 Dove seals and could potentially be featured on the new Dove Channel.

How to Train Your Dragon 2 received 5 Dove seals and could potentially be featured on the new Dove Channel.

Founded in 1991, the nonprofit organization Dove Foundation as been dedicated to encouraging Hollywood to create family-friendly products. Movies and books are regularly screened by Dove and only those that are more or less “safe” for the family earn the coveted Dove seal of approval.

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Just last month, it was announced that Dove would begin a partnership with Cinedigm to provide an over-the-top (OTT) digital subscription streaming service which will be widely accessible to consumers via the web, set top boxes, gaming consoles, and connected TVs.

The press release stated that “Dove Movie Channel streaming service will feature Cinedigm’s vast library of family-friendly, faith and kids’ content, as well as acquired content and original programming. Today, millions of families rely on The Dove Foundation’s ratings system, which has the participation of all major studios and hundreds of independent distributors and producers. Dove’s research has shown that their endorsed films are three times more profitable than non-endorsed films. All content released on the channel will meet the stringent guidelines of the Dove Seal in order to be programmed on the service.”

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“Once entertainment content shifted to digital platforms, we began seeking a partner to provide instant access to Dove-approved faith and family movies and television series,” said Dove co-founder and CEO, Dick Rolfe.  “Cinedigm is the ideal partner, perfectly suited to provide a robust inventory of Dove-approved content coupled with the latest digital technology available on multiple platforms.”

“We are excited to partner with The Dove Foundation to meet the acute need for an over the top subscription service providing pre-screened, curated and wholesome family-friendly content,” said Chris McGurk, Chairman and CEO of Cinedigm.  “The Dove Foundation offers families the highest degree of confidence that they will be viewing only appropriate entertainment from a source they can trust.”

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One detail the press release failed to mention was the date when the Dove Movie Channel would be operational, but it seems likely that families may have to wait a little while. Cindedigm’s goal is to launch many branded digital channels over the next 18 months. DOCURAMA is the company’s first digital channel available now and ConTV (a comic-con themed network) will be launched this fall.

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