Peanuts and Popcorn

Peanuts and Popcorn

‘God’s Not Dead’ Surprises Hollywood

Kevin Sorbo stars in "God's Not Dead," the surprise hit by Pure Flix Entertainment. (Photo: Pure Flix)

Kevin Sorbo stars in “God’s Not Dead,” the surprise hit by Pure Flix Entertainment. (Photo: Pure Flix)

Sure, it wasn’t the biggest movie opening last weekend, (That honor went to Divergent which made $56 million), but Pure Flix’s faith-based movie God’s Not Dead made a fairly big splash anyway and people are noticing including Entertainment Weekly. “The biggest surprise of the weekend is undoubtedly the success of God’s Not Dead, an inspirational drama about a college student who defends his belief in God against a non-believing professor,” said Adam Markovitz on the magazine’s website on Monday. “With no marquee stars (Kevin Sorbo and Dean Cain appear in the film, as does Duck Dynasty star Willie Robertson) and little mainstream press, the film earned $8.6 million from just 780 theaters.” Variety also referred to the movie as the “biggest shocker” of the week.


This is similar to the success of the 2012 faith-based film, October Baby. When that film debuted in March of that year, it came in 8th place making just $1.7 million its opening weekend, but its competition was shown in ten times as many theaters. In both cases the movies were promoted mostly by word-of-mouth through social media. For instance, I wrote an article about God’s Not Dead last November (‘God’s Not Dead’ – 4 Reasons to Support this Film) and someone from Pure Flix liked it and sent out a “tweet” on Twitter with a link to the article. To this day, I receive one or two tweets that someone has favorited the tweet or is reposting a Pinterest photo of the movie’s poster. Apparently bargain basement advertising can work. It doesn’t hurt that the movie’s theme song has already been a hit for Newsboys and many are aware of it.


Ironically, Pure Flix’s website is taking the humble approach with no box office bragging. Only a splash page telling everyone that the film is playing now. Make no mistake; this is a big deal for the Arizona company. Led by actor and managing partner David A. R. White (who also has a small role in the film), Pure Flix is known for making many movies each year, but most get sent directly to video. However, the Pure Flix Facebook page, which have over 1 million “likes” did provide a link to a press release yesterday about the. It states that the movie will be extended to about 1,000 theaters for this coming weekend. In the press release he is quoted as saying, “Demand for God’s Not Dead in the faith-based community has been significant because the message is culturally relevant to millions of Americans.”


There is much talk about how Hollywood has embraced biblical themes as of late. Son of God opened with $25.6 million during its opening week and Darren Aronofsky’s Noah has been so controversial, that it is bound to do well this weekend. Right on their heels is Heaven is for Real which will be playing Easter weekend. Let’s see how long this trend will last.

Previous Posts

Kate Bosworth Shines in '90 Minutes in Heaven'
With hit books and movies like Heaven is for Real, the debate rages on whether or not people can die, go to heaven and then come back to earth to tell others about the experience. The Universal film, 90 Minutes in Heaven, a new DVD release ...

posted 11:05:30pm Dec. 01, 2015 | read full post »

‘The Good Dinosaur’ is an Emotional Roller Coaster for Dino Lovers
Unlike my family, I was moved but not crushed while watching UP. I was touched with Brave and I got a little lump in my throat while ...

posted 6:29:35pm Nov. 25, 2015 | read full post »

Sandi Patty Announces Final Concert Tour
Adding to the list of legendary singers who have gone on to perform farewell tours, (with many of them changing their minds after they were over), is ...

posted 9:02:41pm Nov. 24, 2015 | read full post »

Vincent Kartheiser is Unrecognizable in 'Saints and Strangers'
Like so many others, I couldn't stand the character of Pete Campbell ...

posted 10:45:22pm Nov. 23, 2015 | read full post »

Music to Listen to … When You Want to Get Away
Colton Dixon’s The Calm Before the Storm Former American Idol hopeful, Colton Dixon, never made it past the #7 spot on the show’s 11th season in ...

posted 8:36:09pm Nov. 12, 2015 | read full post »


Report as Inappropriate

You are reporting this content because it violates the Terms of Service.

All reported content is logged for investigation.