Peanuts and Popcorn

Peanuts and Popcorn


‘God’s Not Dead’ Surprises Hollywood

posted by jtotey
Kevin Sorbo stars in "God's Not Dead," the surprise hit by Pure Flix Entertainment. (Photo: Pure Flix)

Kevin Sorbo stars in “God’s Not Dead,” the surprise hit by Pure Flix Entertainment. (Photo: Pure Flix)

Sure, it wasn’t the biggest movie opening last weekend, (That honor went to Divergent which made $56 million), but Pure Flix’s faith-based movie God’s Not Dead made a fairly big splash anyway and people are noticing including Entertainment Weekly. “The biggest surprise of the weekend is undoubtedly the success of God’s Not Dead, an inspirational drama about a college student who defends his belief in God against a non-believing professor,” said Adam Markovitz on the magazine’s website on Monday. “With no marquee stars (Kevin Sorbo and Dean Cain appear in the film, as does Duck Dynasty star Willie Robertson) and little mainstream press, the film earned $8.6 million from just 780 theaters.” Variety also referred to the movie as the “biggest shocker” of the week.

This is similar to the success of the 2012 faith-based film, October Baby. When that film debuted in March of that year, it came in 8th place making just $1.7 million its opening weekend, but its competition was shown in ten times as many theaters. In both cases the movies were promoted mostly by word-of-mouth through social media. For instance, I wrote an article about God’s Not Dead last November (‘God’s Not Dead’ – 4 Reasons to Support this Film) and someone from Pure Flix liked it and sent out a “tweet” on Twitter with a link to the article. To this day, I receive one or two tweets that someone has favorited the tweet or is reposting a Pinterest photo of the movie’s poster. Apparently bargain basement advertising can work. It doesn’t hurt that the movie’s theme song has already been a hit for Newsboys and many are aware of it.

Ironically, Pure Flix’s website is taking the humble approach with no box office bragging. Only a splash page telling everyone that the film is playing now. Make no mistake; this is a big deal for the Arizona company. Led by actor and managing partner David A. R. White (who also has a small role in the film), Pure Flix is known for making many movies each year, but most get sent directly to video. However, the Pure Flix Facebook page, which have over 1 million “likes” did provide a link to a press release yesterday about the. It states that the movie will be extended to about 1,000 theaters for this coming weekend. In the press release he is quoted as saying, “Demand for God’s Not Dead in the faith-based community has been significant because the message is culturally relevant to millions of Americans.”

There is much talk about how Hollywood has embraced biblical themes as of late. Son of God opened with $25.6 million during its opening week and Darren Aronofsky’s Noah has been so controversial, that it is bound to do well this weekend. Right on their heels is Heaven is for Real which will be playing Easter weekend. Let’s see how long this trend will last.



Previous Posts

K-LOVE Announces Fan Award Nominees
[caption id="attachment_825" align="alignleft" width="450"] From L to R: Matthew West, Steven Curtis Chapman, Plumb, John Sanders (K-LOVE Fan Awards Co-Creator and Producer), Jon Klein (TAPP Co-Founder and CEO), Mike Novak (K-LOVE President and CEO), Francesca Battistelli, David Pierce (K-LOVE CCO)

posted 7:56:50pm Jan. 21, 2015 | read full post »

Fifty Alternatives to Fifty Shade of Grey
The wait will soon be over for those panting in desperation to see the new Fifty Shades of Grey movie based on the best-selling book of the same name by

posted 11:34:11pm Jan. 16, 2015 | read full post »

Paddington Will Win Over Your Heart
The TV commercials for the new Paddington movie do not do the movie any justice. The images of the little bear riding a bathtub down the stairs and the

posted 12:00:09am Jan. 16, 2015 | read full post »

The 87th Oscar Nominations are in
If you are an early riser, you may have caught the announcement of all the Oscar n

posted 2:56:41pm Jan. 15, 2015 | read full post »

Octavia Spencer and Kevin Costner Take Sides in “Black or White”
Racial tensions run high both on screen and off for the film Black or White. Though the movie won’t be released until January 30th, the film did premier

posted 5:38:37pm Jan. 14, 2015 | read full post »




Report as Inappropriate

You are reporting this content because it violates the Terms of Service.

All reported content is logged for investigation.