Advertisement

Peanuts and Popcorn

Peanuts and Popcorn

‘God’s Not Dead’ Surprises Hollywood

Kevin Sorbo stars in "God's Not Dead," the surprise hit by Pure Flix Entertainment. (Photo: Pure Flix)

Kevin Sorbo stars in “God’s Not Dead,” the surprise hit by Pure Flix Entertainment. (Photo: Pure Flix)

Sure, it wasn’t the biggest movie opening last weekend, (That honor went to Divergent which made $56 million), but Pure Flix’s faith-based movie God’s Not Dead made a fairly big splash anyway and people are noticing including Entertainment Weekly. “The biggest surprise of the weekend is undoubtedly the success of God’s Not Dead, an inspirational drama about a college student who defends his belief in God against a non-believing professor,” said Adam Markovitz on the magazine’s website on Monday. “With no marquee stars (Kevin Sorbo and Dean Cain appear in the film, as does Duck Dynasty star Willie Robertson) and little mainstream press, the film earned $8.6 million from just 780 theaters.” Variety also referred to the movie as the “biggest shocker” of the week.

Advertisement

This is similar to the success of the 2012 faith-based film, October Baby. When that film debuted in March of that year, it came in 8th place making just $1.7 million its opening weekend, but its competition was shown in ten times as many theaters. In both cases the movies were promoted mostly by word-of-mouth through social media. For instance, I wrote an article about God’s Not Dead last November (‘God’s Not Dead’ – 4 Reasons to Support this Film) and someone from Pure Flix liked it and sent out a “tweet” on Twitter with a link to the article. To this day, I receive one or two tweets that someone has favorited the tweet or is reposting a Pinterest photo of the movie’s poster. Apparently bargain basement advertising can work. It doesn’t hurt that the movie’s theme song has already been a hit for Newsboys and many are aware of it.

Advertisement

Ironically, Pure Flix’s website is taking the humble approach with no box office bragging. Only a splash page telling everyone that the film is playing now. Make no mistake; this is a big deal for the Arizona company. Led by actor and managing partner David A. R. White (who also has a small role in the film), Pure Flix is known for making many movies each year, but most get sent directly to video. However, the Pure Flix Facebook page, which have over 1 million “likes” did provide a link to a press release yesterday about the. It states that the movie will be extended to about 1,000 theaters for this coming weekend. In the press release he is quoted as saying, “Demand for God’s Not Dead in the faith-based community has been significant because the message is culturally relevant to millions of Americans.”

Advertisement

There is much talk about how Hollywood has embraced biblical themes as of late. Son of God opened with $25.6 million during its opening week and Darren Aronofsky’s Noah has been so controversial, that it is bound to do well this weekend. Right on their heels is Heaven is for Real which will be playing Easter weekend. Let’s see how long this trend will last.

Previous Posts

One Wes Craven Film Nobody Seems to Remember
It's sort of crazy to know that Wes Craven, who grew up in a strict Baptist family and wasn't allowed to see any movies ...

posted 6:34:05pm Aug. 31, 2015 | read full post »

Are You Selfish?
Believe it or not, it wasn't too long ago that when a couple decided to wed, they would send you an engagement photo with the big news in through the U.S. Postal ...

posted 2:02:41am Aug. 27, 2015 | read full post »

Zoinks! Scooby-Doo and Gang Return to the Big Screen
News broke this week that Scooby, Shaggy, Fred, Daphne and Velma will all be featured in a new animated movie to be ...

posted 9:22:59pm Aug. 20, 2015 | read full post »

'Mission Impossible 5' is Still a Fun Ride
In 1996 when Paramount created the first Mission Impossible ...

posted 6:21:32am Jul. 31, 2015 | read full post »

Quiet 'Stanford Prison Experiment' Film is Plenty Creepy
[caption id="attachment_1076" align="alignleft" width="400"] Michael Angarano (Christopher Archer), Ki Hong Lee (Gavin Lee/3401), Brett Davern (Hubbie Whitlow/7258), Tye Sheridan (Peter Mitchell/819), Johnny Simmons (Jeff Jansen/1037), Ezra ...

posted 6:06:46am Jul. 31, 2015 | read full post »

Advertisement


Report as Inappropriate

You are reporting this content because it violates the Terms of Service.

All reported content is logged for investigation.