On the Front Lines of the Culture Wars

On the Front Lines of the Culture Wars


Why is there a Bible verse on my cheeseburger?

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So, you’re chomping away at a hamburger and notice to your surprise that on the wrapper in tiny letters is “Revelation 3:20.”

Yes, there is "John 3:16" in tiny type

You examine the soft drink cup, and in the smallest possible print is “John 3:16.” On the bottom of the milk shake cups is “Proverbs 3:5.″ And there on the wrapper of the double burger is “Nahum 1:7.″

What is going on?

You must be eating at the In-N-Out burger chain, which has 140 or so stores throughout California, Arizona, Nevada and as of today, north Texas.

The firm prints Bible verses on their wrappers and cups.

And they won’t say why.

In 1948, husband and wife Harry and Esther Snyder were living in Baldwin Park, California, and had an idea for a drive-thru hamburger stand where customers could order over electric speakers and microphones – instead of the customary carhops at most such drive-ins.

Ordering dinner through a two-way speaker box was quite exciting back then – but the Snyders hung onto customers with a policy of fixing everything quickly when it’s ordered – as in no freezers, no warming bins and no microwave ovens.

And on the double burger wrapper ...

The company won’t say when they started printing Bible verses on their wrappers and cups, however. The first notice in the news media was around 1987.

The Snyders occasionally explain to media inquiries that theirs is a family-owned business with no franchise stores or investors. So, they can print on their wrappers whatever they wish.

On the burger wrapper is an only slightly food-related message, Revelation 3:20, which the customer can look up for themselves:

“Behold, I stand at the door and knock: if any man hear My voice and open the door, I will come in to him and will sup with him, and he with Me.”

The soft-drink cups have that old favorite, John 3:16. But customers have to look up for themselves: “For God so loved the world that He gave His only begotten Son that whosoever believeth in Him should not perish, but have everlasting life.”

Longtime customers will tell that In-N-Out has other secrets that it doesn’t discuss. For example, there are the unlisted items.

If you tell a clerk you want a “Flying Dutchman” – which is not printed on any menu – will get you a bun, two meat patties and two slices of melted cheese, but no catsup, mustard or anything else.

Ask for “Protein Style” and you will get a burger wrapped in lettuce – no bun.

A 20-by-20 burger

For those with a massive appetite, ask for a “20 by 20” and you will get 20 beef patties with 20 slices of cheese in a single bun.

Though times have changed, little has changed at In-N-Out. The menu – burgers, fries and drinks – is still the same that the Snyders started off with in 1948. In the July 24, 1989, issue of Forbes business magazine, then-president Rich Snyder stated, “It’s hard enough to sell burgers, fries and drinks right. And when you start adding things, it gets worse.”

Harry and Esther are gone now. Their son, Rich was killed in a plane crash in 1993. Younger brother Guy now heads up the company with other family members.

And why they print Bible verses on their hamburger wrappers apparently is going to remain a family secret.



  • http://AddaURLtothiscomment Brendan Pieters

    Beautiful. It’s up to them, and they do it. No gov’t control, etc. Whatever a private business wants to do is up to them.

    If I don’t like it (but I do), I get my burger elsewhere.

    Beautiful.

  • http://AddaURLtothiscomment MrTokarev

    They also make the best burgers of any fast food chain, period.

  • http://AddaURLtothiscomment Liesa Reese

    He is coming. And, I fear him with everything I have in me.

  • http://AddaURLtothiscomment Barbara Sibley

    I Believe it is wonderful and god bless them. In a time when we fell so much has been taken a way in our free speak it is nice to know there is still people who care! Keep up the great work ,hope you stay in business for ever.

  • http://blog.beliefnet.com/on_the_front_lines_of_the_culture_wars/2011/05/why-is-there-a-bible-verse-on-my-cheeseburger.html?source=NEWSLETTER&nlsource=11&ppc=&utm_campaign=Bible&utm_so connie

    I love it!!I wondered what that was about,but I never wld have thought that bc everywhere a person turns they are trying to take God out of everything.I support you IN & Out!!

  • http://AddaURLtothiscomment Gloria

    It does not matter why they do… it matters that they do…

  • http://AddaURLtothiscomment Lourdes

    This is great! I will make people look for those bible verses and who knows God might touch their lives right there! Aleluya
    Keep up the good work. And Im sure God has touched more than one life thru those verses.
    God Bless you!

  • http://AddaURLtothiscomment ibelve

    Thanks, IN & OUT, for having THE GUTS to do that, may GOD
    BE WITH YOU, FOREVER.

  • http://AddaURLtothiscomment laura schmidt

    Hey maybe this is an idea that will catch on. I am proud of you for standing in the faith when others are afraid to.

  • http://AddaURLtothiscomment TERRY HARMON

    This is another case in point.The Snyders are wanting to tell the world about their Saviour Jesus Christ.This reinds me of a storey I heard about from several sources. There is a scope maker for our troops who was leaving bible verses on the scopes. Not the whole verse just the reference. Well somehow the enemy got hold of the gun that the scope was mounted on. And it was driving the bad guys crazy. Well it got back to hotshots in Washing some how and the scope maker pitched a fit but the maker of the scopes started leaving the reference off on any scopes in the future shipments.Now there is a question I must ask. If the enemy is that close to read the bible reference then how close to they to be to kill our troops.

    Just like the Sndyer family and the scope maker is the way they’re spreading the gospell of Jesus Christ. When people start looking up the bible refrences from the bible it just be a lost soldier or even the enemy inviting the Jesus into their lives.And then the angels rejoyce and should we do the same.What do you think?

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