Om Sweet Om

Om Sweet Om

Australia’s Fashion Faux Pas and its Fallout

Here we go again.  First it was images of Ganesh on toilet seats.  Then we had Ram and Sita on flip flops.  And now we have Laxmi on a swimsuit.  Yes, I’m referring to the Lisa Blue one-piece swimsuit that has the image of the Hindu Goddess Laxmi on it.  It is clearly not an appropriate use of Hindu iconography, particularly the rather pathetic choice of plastering the much revered Hindu Goddess on the bottom backside of the swimsuit.  But Lisa Blue has publicly apologized for offending the Hindu community and claims to have stopped production and sale of the swimsuit.

So, why then, is there still some ongoing outrage?  Sure, we Hindus are more than a little tired of seeing our deities plastered on underwear and beer mugs and even atop meat sandwiches at Burger King, but we can still express our disapproval in a more thoughtful manner.  I question whether demonstrations of anger against the Australian government or flag burning are the most effective methods of expressing discontentment.

Hindus absolutely have a right to be upset over the continued misuse of our religious iconography.  And we absolutely have a right to voice our outrage and disapproval.  But our actions should be steeped in logic, not in anger.  Isn’t that what Hinduism teaches?

“From anger comes bewilderment; from bewilderment disturbed memory; From disturbed memory, loss of discernment; from loss of discernment one becomes lost.”

- Lord Krishna, The Bhagavad Gita, (2.63)


  • Jigish Parikh

    Certainly agree with you Sheetal. Here is a crass suggestion. Let us hire a desi painter and ask him to paint nude PM of Australia and then spend an awful lot of money to put it on every public square of Australia. I believe “????? ?? ??? ????? ?? ???? ?????” that is you cannot teach an old dog a new trick. You must speak the only language they understand. This is similar to Pakistan with whom speaking language of peace is sheer stupidity. They only understand one language that of violence. (It does not take 4 wars, more than million lives lost and 63 years just to find out what language they understand) DNA of Hindus is defective. They just warmly accept any amount of abuse without taking any exception. That only brings more dirt to them. I think idiot Hindus(FYI, I M HINDU) deserve to be insulted/kicked around until they learn to stand up on their own two feet to protect their dharma/culture/unity. If you are American Hindu (in other words not raised in Bharat) it will be hard for you to completely understand in what all context I mention this.

  • Ed

    Excellent post!

    Yes, these types of things need to be stopped, but there is an ethical way of doing so.

    If we abandon the teachings to defend the teachings, then the teachings are lost to us.

  • http://AddaURLtothiscomment Lorain Ohio

    I agree that Hindu’s should not React but they MUST Take Action.
    Though when Insulted we often, as humans have a Reactionary Response. This IS Justified!
    I completely understand the outrage that my Hindu brothers and Sisters feel. I am a convert to the Hindu’s beliefs and I can not comprehend how the Gods and Goddesses are treated as simple public domain graphics.
    I will say, with all due respect, that, If this were pictures of Jesus or the Mother Mary plastered upon a garment that covered a woman’s rear end, feet or other body parts we could bet that the ACLU and many other Christian groups would be involved in suing the manufacturer and I would also expect violence from said Christians, as I said before, it’s human nature to React.

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