From 2005 until late last year, I worked as a freelance writer and consultant on a number of marketing and promotional projects for Relevant Solutions, the design and strategy division of Relevant Media Group (publishers of Relevant Magazine and several of my books). Got to work on a bunch of fun ad campaigns, mostly targeted at Relevant’s core demographic of young, twenty-ish consumers — who are known for being into irony, surreal humor, and silly things. That’s why, if you go to the Relevant Solutions site linked above, you’ll find self-marketing tag lines involving cupcakes. (I wrote most of those, by the way, including possibly one of the best things I’ve ever written, which is this: The only thing we take seriously is you. And rattlesnakes.)
Anyway, former Relevant staffer Tyler Clark recently reminded me, via his blog, of a 2006 campaign they put together to promote Relevant Network, a package they sell to church leaders. It involved the following video clip, the execution of which makes me laugh every time. Enjoy.
Sadly, I can’t take much credit for it. If I remember right, all I came up with was the text about puppets. But I was involved. And that, for now, is enough.