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South Africa bans commercial depicting fallen angels as “offensive to Christians”

One of the fallen angels

South Africa’s national Advertising Standards Authority has ordered the removal of a TV commercial depicting angels falling from heaven as offensive to Christians.

 The angelic beings are seen tumbling to Earth because they are attracted to a man wearing Axe deodorant.

“A viewer who complained to the ASA about the advert said the suggestion that angels — God’s messengers — would literally fall for a man wearing this deodorant was incompatible with his belief as a Christian,” reported the Times of South Africa daily newspaper.


“The advert for Axe deodorant depicts winged, attractive women crashing to earth in what appears to be an Italian town, and then being drawn towards and sniffing a young man who has used the deodorant. The text at the end of the ad reads: ‘Even angels will fall.'” reported the Times.

“As such, the problem is not so much that angels are used in the commercial, but rather that the angels are seen to forfeit, or perhaps forego their heavenly status for mortal desires,” ruled the ASA. “This is something that would likely offend Christians in the same manner as it offended the complainant.”

  • Peter Dauncey

    There are at least 2 instances in the bible when angels did actually lust and fall for and have intercourse with humans “Genesis 6:1-4″. Even and instance of angels wanting to intercourse with men. I find it annoying when an unsubstantiated complaint by people who don`t even know their own religion can be taken as fact.

  • http://AddaURLtothiscomment mohamedpameen

    It has to do with cultural definitions of modesty. There are cultures where female genitalia must be covered in public, but not necessarily breasts.

    There are cultures where female breasts must be covered in public, but not necessarily shoulders. There are cultures where female shoulders must be covered in public, but not necessarily hair.

    There are cultures where female hair must be covered, but not faces. And there are cultures where female faces must be covered in public.

    Reasonable people can disagree on the point
    to which a free and open society should *enforce* cultural norms of modesty, but *forbidding* people from practicing a greater degree of modesty than the majority culture strikes me as insane.

    It’s just an excuse for ethnic profiling and harassment.

    in France, and there was this ridiculous stink about not letting Muslim girls wear headscarves to school – even though Christian girls could! – I suggested that we should all send our children to school naked. People who can’t deal with that have no right to complain about women covering their faces

    There are cultures ( Indian women are the best example) where female breasts must be covered but not their abdomen and hence too much showing of female belly and navel is a big entertainment in Indian movies and dances

  • http://AddaURLtothiscomment Heretic_for_Christ

    So this deodorant ad might offend Christians… So what? If Christians are offended, they can choose to buy a different deodorant. If offense to a religion is grounds to ban a public message, then all Christian messages should be banned as offensive to non-Christians.

  • http://AddaURLtothiscomment birgit krag

    So what about the video that comes with Alicia Keys´ song ‘Try Sleeping with a Broken Heart’. In it she appears as someone who can bring back a living creature from the dead – a dog – and then later ascends towards the heavens. Doesn’t she know that it’s our lord Christ, and he alone, that can work such miracles. In fact what she does in that video rather pertains to being some sort of anti-christ as in someone who simulates the actions of Christ to gain a following. Otherwise, she claims to be a practising Christian. I doubt it, that would take someone who’s both very crazy and very ignorant.

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