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Beliefnet News

NBC Rejects Anti-Abortion Super Bowl Ad

WASHINGTON, Jan 30, 2009 (UPI via COMTEX) — A Chicago-based Catholic organization says NBC-TV won’t air an anti-abortion video during Sunday’s Super Bowl that portrays President Obama as an unborn child.
The spot has had more than 700,000 hits on YouTube since, a subsidiary of Fidelis, ran it on its Web site, The Washington Times reported Friday.
Brian Burch, president of Fidelis, said NBC originally responded to the group’s desire to run the spot with a proposal for a package costing $1.5 million to $1.8 million.
Burch says after his members pledged “significant dollars” for the project, NBC changed its mind.
Called “Imagine Spot 1,” the ad opens with an ultrasound of a child in utero set to violin music.
After detailing the child’s future as bleak, the voiceover announces the child will grow up to be the first African-American president of the United States as a photo of Obama flashes on the screen.
United Press International – January 30, 2009
Copyright 2009 by United Press International

  • nnmns

    Strange taste, these anti-abortionists.
    But NBC probably won’t advertise condoms either. I’d say it’s just staying away from percieved controversy.

  • Your Name

    This is the poorest taste for an advertisment I’ve ever heard of. To show such disrespect to Obama’s mother, father, and grandparents! To portray Barack Obama as a child that would never go any where because he was racially mixed. His parents were U. educated to begin with, and even if they weren’t what gall these people with Fidelis have. NBC should never have listened to them in the first place, but at least they let good sense come before big money. Why don’t they use their pile of money to help the poor?

  • Henrietta22


  • pagansister

    Somewhere in my wanderings on the internet I have seen the proposed ad. If indeed NBC had decided to actually run it, then they should also have had a Pro-Choice ad. It seems that the Super Bowl would be a stange place to run ads for or against abortions!
    I agree nnmns, doubt if there will be any condom ads. Talking frogs again, maybe……

  • Tom
  • Jesse Lewis

    It is my understanding that laws are meant to govern the unruley; not to endorse anything; anything we faithfully claim as our own. Somewhere there is a child of god who needs help making this decision, is my only concern. She probably won’t be watching the superbowl either.

  • Anonymous

    Using him in the ad is not even good for their campaign, because Barack Obama’s parents were married and together during the first few years of his life. Most people who choose abortion are women who are not in as safe of an environment or a place in their life as his parents who were both highly educated. Most women choose this option because there is not another parent to help shoulder the responsibility.
    It seems like so much sensationalism and more of an attack ad on the president. So I feel NBC, was wise to say no after the final concept came down the pipe.

  • Mordred08

    The irony is that a lot of the people who would agree with the commercial’s message probably voted for the other guy.

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