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Susan Wloszczyna writes in USA Today about teens and 20-somethings’ shift in movie watching from theaters to devices¬†and the resulting focus on older audiences for theatrical releases. [F]ilms that cater to grown-up tastes are becoming a valuable commodity for studios […]

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USA Today has an important article on new technologies for marketing to kids. With the use of new, kid-enchanting technologies, are savvy marketers gaining the upper hand on parents? Are toy marketers such as Ganz, food marketers such as McDonald’s […]

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USA Today accompanies its excellent article about Heath Ledger’s creepy voice as The Joker in the new “Dark Knight” with a delightful quiz that challenges you to match the villain with his famous line. It takes a special actor to […]

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