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Why do we want what we want? I don’t mean world peace or for our school’s team to win the NCAA championship, but why do we want a particular brand of shoe or phone or perfume? Is it because we […]

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Derrick Borte, an artist-turned journalist turned producer/director of commercials, was watching a television news magazine one night when a segment about “stealth marketing” came on the air. We channel-surf during ads on television and use pop-up blockers to avoid ads […]

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