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Movie Mom Archives

Jen Chaney has an astute article in the Washington Post about the latest movie phenomenon, “Paranormal Activity.” Like The Blair Witch Project, it is more concept than movie, taking advantage of what most would consider a disadvantage: no money. The […]

The Campaign for a Commercial-Free Childhood is circulating a petition to protest the marketing of GI Joe action figures promoting the new PG-13 movie “GI Joe.” Yes, GI Joe was a toy for decades before the movie. But these action […]

Cinematical reports that Toys R Us is selling a Terminator costume for little kids who, of course, are too young to see the movie, which is rated PG-13 and is just a millimeter away from an R. I understand that […]

My friend Liz Perle has a wonderful piece at Common Sense Media about the latest efforts to market PG-13 movies to young children. The first Transformers movie, which was rated PG-13 but lent its brand to Happy Meal toys aimed […]

Thanks to everyone for the thoughtful comments on the new “Dora.” I promised to follow up, so here is the latest picture of what the older version of Dora will look like. As I have said, I am keeping an […]

Here is the opening paragraph of a new press release: Mattel, Inc. (NYSE:MAT) and Nickelodeon/Viacom Consumer Products (NVCP), announced today that Dora the Explorer™ is growing up! The companies have introduced a whole new way to look at Dora for […]

What kind of lunatic would try to improve on Jessica Alba? Apparently the folks at Campari felt that the beautifully curvy star was just a little too curvy and they retouched her photo to make her look slimmer. It is […]

The authors of the book “So Sexy So Soon,” Diane Levin and Jean Kilbourne, say that children are constantly bombarded by the media and advertisers with images and portrayals of hyper-sexuality. Thong panties, padded bras, and risqué Halloween costumes for […]

It infuriates me when fast food companies promote PG-13 films by giving away tie-in toys to children. Burger King is now giving away toys for children as young as three to promote “Iron Man” a movie with “intense sequences of […]

The fastest-growing “audience” for media has been babies under age two. Even though the American Academy of Pediatrics recommends against them and all academic evidence has shown that it takes babies two to three times as long to learn something […]