There is only one person who should decide which toy is fun — the person who plays with it. Not the manufacturers or the retailers. President Obama wisely pointed this out by refusing to accept the labels on toys at […]
It is great to see girls and their families and teachers talking back to corporations who fail to understand their courage, strength, curiosity, and range of interests.
Jamie Bradshaw and Alexander Doulerain are advertising executives and brand specialists who have written and directed “Branded,” set in a dystopian future where corporate brands have created a disillusioned population and one man’s effort to unlock the truth behind the […]
Thanks to my friend and fellow critic Cynthia Fuchs for leading me to this list of marketing tie-ins for “The Amazing Spider-Man.” It’s funny that the Pez dispenser was the first reveal of the movie’s villain. I am not surprised by […]
It is not unusual for trailers to have slightly different takes than the final version of the movie or even to include moments that do not actually appear in the movie at all. Trailers are prepared before the movie is […]
The Campaign for a Commercial-Free Childhood has released their annual list of the toys that most outrageously over-advertise to children. These are the products that clutter the channels most watched by children and the CCFC recommends parents not reward their […]
The headline is inflammatory but the facts are truly disturbing. Business Insider’s slideshow on how companies get kids hooked on brands starts, believe it or not, prenatally, and continue through “alca-pop” candies and tobacco companies’ 18th birthday gifts to teens.
USA Today has an important article on new technologies for marketing to kids. With the use of new, kid-enchanting technologies, are savvy marketers gaining the upper hand on parents? Are toy marketers such as Ganz, food marketers such as McDonald’s […]
Does anyone think it makes sense to have a commercial with a child telling you which SUV is cool? The only thing the Toyota Highlander ad makes me want to do is call child protective services to kidnap that kid […]
The FCC has issued a call for public comment on the Campaign for a Commercial-Free Childhood’s petition that the upcoming Nicktoons children’s television show Zevo-3 violates the public interest. It is the first children’s show to feature commercial spokescharacters; the […]