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Movie Mom

Movie Mom

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genre

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quality

  • A+, A, A-
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who's watching

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age range

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Amazon Will No Longer Sell “Boys Toys” and “Girls Toys” — Just “Toys”

posted by Nell Minow

There is only one person who should decide which toy is fun — the person who plays with it. Not the manufacturers or the retailers. President Obama wisely pointed this out by refusing to accept the labels on toys at […]

Brave Girl Ads Send a Message

posted by Nell Minow

It is great to see girls and their families and teachers talking back to corporations who fail to understand their courage, strength, curiosity, and range of interests.

Interview: Jamie Bradshaw of “Branded”

posted by Nell Minow

Jamie Bradshaw and Alexander Doulerain are advertising executives and brand specialists who have written and directed “Branded,” set in a dystopian future where corporate brands have created a disillusioned population and one man’s effort to unlock the truth behind the […]

Spider-Man Licorice and Other Weird Marketing Gimmicks

posted by Nell Minow

Thanks to my friend and fellow critic Cynthia Fuchs for leading me to this list of marketing tie-ins for “The Amazing Spider-Man.”  It’s funny that the Pez dispenser was the first reveal of the movie’s villain.  I am not surprised by […]

What They Changed in the “Five Year Engagement Trailer” and Why

posted by Nell Minow

It is not unusual for trailers to have slightly different takes than the final version of the movie or even to include moments that do not actually appear in the movie at all.  Trailers are prepared before the movie is […]

Avoid the ‘Nagging Nine’ and Over-Advertised Toys

posted by Nell Minow

The Campaign for a Commercial-Free Childhood has released their annual list of the toys that most outrageously over-advertise to children.  These are the products that clutter the channels most watched by children and the CCFC recommends parents not reward their […]

How Companies Get Kids Hooked on Brands

posted by Nell Minow

The headline is inflammatory but the facts are truly disturbing.  Business Insider’s slideshow on how companies get kids hooked on brands starts, believe it or not, prenatally, and continue through “alca-pop” candies and tobacco companies’ 18th birthday gifts to teens.

USA Today on New Techniques in Marketing to Kids

posted by Nell Minow

USA Today has an important article on new technologies for marketing to kids. With the use of new, kid-enchanting technologies, are savvy marketers gaining the upper hand on parents? Are toy marketers such as Ganz, food marketers such as McDonald’s […]

Worst Commercial of the Month

posted by Nell Minow

Does anyone think it makes sense to have a commercial with a child telling you which SUV is cool? The only thing the Toyota Highlander ad makes me want to do is call child protective services to kidnap that kid […]

Say No to Informercials Masquerading as Programs for Kids

posted by Nell Minow

The FCC has issued a call for public comment on the Campaign for a Commercial-Free Childhood’s petition that the upcoming Nicktoons children’s television show Zevo-3 violates the public interest. It is the first children’s show to feature commercial spokescharacters; the […]

Don’t Trust the Toy Lady

posted by Nell Minow

The LA Times reports that back to school reports on a number of national and local newscasts have included commentary from “a young mother and ‘toy expert’ named Elizabeth Werner,” described as “perky and positive-plus” in her demonstration of seven […]

Target Spoils ‘Free to Be’

posted by Nell Minow

I’m glad to see I am not the only one who is sorry to see Target use the classic “Free to Be You and Me” song in its ads. The song from The New Seekers is a special memory for […]

The Joneses

posted by Nell Minow
B+
Lowest Recommended Age:Mature High Schooler
MPAA Rating:R for language, some sexual content, and teen drinking and drug use
Movie Release Date:April 16, 2010
DVD Release Date:August 10, 2010
B+
Lowest Recommended Age: Mature High Schooler
MPAA Rating: R for language, some sexual content, and teen drinking and drug use
Movie Release Date: April 16, 2010
DVD Release Date: August 10, 2010

Why do we want what we want? I don’t mean world peace or for our school’s team to win the NCAA championship, but why do we want a particular brand of shoe or phone or perfume? Is it because we […]

Marketing ‘Eat, Pray, Love’ and Missing the Point

posted by Nell Minow

Elizabeth Gilbert’s journey to Italy, India, and Indonesia became a wildly popular book, endorsed by Oprah and beloved by book clubs. This week, the movie starring Julia Roberts opens in theaters, and fans will be able to see the story […]

The Other Toy Story

posted by Nell Minow

It’s a shame that a movie about the enduring pleasures of imagination and re-purposing and recycling treasured toys is also one long infomercial for more than 300 new products specifically tied to “Toy Story 3.” Susan Linn of the Center […]

Shrek Sells Out

posted by Nell Minow

I loved the new Shrek Forever After movie. But I was very sorry to see that the lovable big green ogre is not just living happily ever after over in Far Far Away. He is all over the mall selling […]

Teach Kids About Advertising

posted by Nell Minow

The Federal Trade Commission has a terrific new online game for kids that will teach them to understand the difference between someone trying to tell them something and someone trying to sell them something. It’s called Admongo. The FTC’s message […]

Why Are You Seeing That Trailer Before This Movie?

posted by Nell Minow

I often hear complaints from movie-goers who think that the trailers run before the movies they bought tickets to see are inappropriate. This has become even more important now that the MPAA has made the rules about content in trailers […]

MPAA to Revise Rules

posted by Nell Minow

Following my phone meeting with Joan Graves and Marilyn Gordon of the MPAA and the FTC’s report (citing my article) criticizing the motion picture industry, the MPAA has informed me that it will be making some changes to its rules […]

‘Couples Retreat’ Poster Omits Black Stars

posted by Nell Minow

I thought there was nothing that the awful movie “Couples Retreat” could do to be more offensive. I was wrong. According to the Huffington Post, the blockbuster comedy has eliminated one of its four couples in its non-US posters. It […]

Paranormal Activity: Marketing or Art?

posted by Nell Minow

Jen Chaney has an astute article in the Washington Post about the latest movie phenomenon, “Paranormal Activity.” Like The Blair Witch Project, it is more concept than movie, taking advantage of what most would consider a disadvantage: no money. The […]

Stop Marketing of PG-13 Movies to Young Children

posted by Nell Minow

The Campaign for a Commercial-Free Childhood is circulating a petition to protest the marketing of GI Joe action figures promoting the new PG-13 movie “GI Joe.” Yes, GI Joe was a toy for decades before the movie. But these action […]

A Terminator Costume for Little Kids?

posted by Nell Minow

Cinematical reports that Toys R Us is selling a Terminator costume for little kids who, of course, are too young to see the movie, which is rated PG-13 and is just a millimeter away from an R. I understand that […]

More Marketing of PG-13 Movies to Little Kids

posted by Nell Minow

My friend Liz Perle has a wonderful piece at Common Sense Media about the latest efforts to market PG-13 movies to young children. The first Transformers movie, which was rated PG-13 but lent its brand to Happy Meal toys aimed […]

Dora’s Makeover, Part 2

posted by Nell Minow

Thanks to everyone for the thoughtful comments on the new “Dora.” I promised to follow up, so here is the latest picture of what the older version of Dora will look like. As I have said, I am keeping an […]

Dora’s Disappointing Makeover

posted by Nell Minow

Here is the opening paragraph of a new press release: Mattel, Inc. (NYSE:MAT) and Nickelodeon/Viacom Consumer Products (NVCP), announced today that Dora the Explorer™ is growing up! The companies have introduced a whole new way to look at Dora for […]

Jessica Alba ‘Enhanced’ for Campari

posted by Nell Minow

What kind of lunatic would try to improve on Jessica Alba? Apparently the folks at Campari felt that the beautifully curvy star was just a little too curvy and they retouched her photo to make her look slimmer. It is […]

Book for Concerned Parents: So Sexy So Soon

posted by Nell Minow

The authors of the book “So Sexy So Soon,” Diane Levin and Jean Kilbourne, say that children are constantly bombarded by the media and advertisers with images and portrayals of hyper-sexuality. Thong panties, padded bras, and risqué Halloween costumes for […]

Burger King promotes inappropriate film

posted by Nell Minow

It infuriates me when fast food companies promote PG-13 films by giving away tie-in toys to children. Burger King is now giving away toys for children as young as three to promote “Iron Man” a movie with “intense sequences of […]

Baby Einstein = Baby Couch Potato

posted by Nell Minow

The fastest-growing “audience” for media has been babies under age two. Even though the American Academy of Pediatrics recommends against them and all academic evidence has shown that it takes babies two to three times as long to learn something […]

Previous Posts

Movies for Memorial Day
I've already written about great documentaries and feature films about the military to watch on Memorial Day.  These recent documentaries about our 21st century conflicts give the military a chance to tell their own story.  They are not ...

posted 8:00:08am May. 24, 2015 | read full post »

Trailer: Batkid Begins
[iframe width="560" height="315" src="https://www.youtube.com/embed/JMUw4Ndpbdw?rel=0&controls=0&showinfo=0" frameborder="0"] The amazing Make-a-Wish story that captivated the world is now a movie, and I've been looking forward to it ...

posted 8:00:33am May. 23, 2015 | read full post »

A Clip from A.D. The Bible Continues -- Jesus Appears to Saul
[youtube]https://www.youtube.com/watch?v=kHhESz-i9wY[/youtube] Jesus appears to Saul to turn him towards righteousness in this clip from Episode 8 of "A.D. The Bible Continues," premiering Sunday, May 24, 2015, at 9/8c on NBC. ...

posted 10:52:40pm May. 22, 2015 | read full post »

Tomorrowland's Inspirations
Brad Bird's gorgeously imagined "Tomorrowland" is not just inspired by an area in the original Disneyland, celebrating its 60th anniversary this week, it is a tribute to the sensationally imaginative work of the "imagineers" and artists who ...

posted 8:03:49am May. 22, 2015 | read full post »

Trailer: Unexpected with Cobie Smulders
https://www.youtube.com/watch?v=zzq7dfZn31k Samantha Abbott ("How I Met Your Mother's" Cobie Smulders) is a dedicated and passionate teacher at an inner-city Chicago high school. Just as she is coming to terms with her school closing, ...

posted 8:00:48am May. 22, 2015 | read full post »

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