Thanks to my friends at the Campaign for a Commercial-Free Childhood for pointing me to this look at the different way Legos are marketed to boys and girls. I love the way the website lets you make your own mash-up. […]
The most talked-about Super Bowl ad of the year has to be Matthew Broderick’s reprise of his most famous character, Ferris Bueller, in a Honda commercial. How many references to the movie can you spot?
The Campaign for a Commercial-Free Childhood has released their annual list of the toys that most outrageously over-advertise to children. These are the products that clutter the channels most watched by children and the CCFC recommends parents not reward their […]
The headline is inflammatory but the facts are truly disturbing. Business Insider’s slideshow on how companies get kids hooked on brands starts, believe it or not, prenatally, and continue through “alca-pop” candies and tobacco companies’ 18th birthday gifts to teens.
USA Today has an important article on new technologies for marketing to kids. With the use of new, kid-enchanting technologies, are savvy marketers gaining the upper hand on parents? Are toy marketers such as Ganz, food marketers such as McDonald’s […]
I really like “How I Met Your Mother,” and am delighted that older episodes are running in syndication. But it is jarring to see that background shots have been updated to insert new advertising material. NPR’s Monkey See blog reports […]
I love this commercial! Thanks to my friend Sammie Young for sharing this with me.
Does anyone think it makes sense to have a commercial with a child telling you which SUV is cool? The only thing the Toyota Highlander ad makes me want to do is call child protective services to kidnap that kid […]
The FCC has issued a call for public comment on the Campaign for a Commercial-Free Childhood’s petition that the upcoming Nicktoons children’s television show Zevo-3 violates the public interest. It is the first children’s show to feature commercial spokescharacters; the […]
The LA Times reports that back to school reports on a number of national and local newscasts have included commentary from “a young mother and ‘toy expert’ named Elizabeth Werner,” described as “perky and positive-plus” in her demonstration of seven […]