Movie Mom

Movie Mom

Marketing to Kids Archives

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genre

  • Action
  • Animation
  • Comedy
  • Classic
  • Documentary
  • Drama
  • Epic
  • Fantasy
  • Horror
  • Musical
  • Romance
  • Science Fiction
  • Sports
  • Spy
  • Thriller
  • War
  • Western

quality

  • A+, A, A-
  • B+, B, B-
  • C+, C, C-
  • D+, D, D-
  • F+, F, F-

who's watching

  • My entire family
  • Just the grown-ups
  • Little kids
  • Big kids

age range

  • Kindergarten - 3rd grade
  • 4th - 6th grade
  • Middle school
  • High school
  • Mature High schooler
  • Adult
  • All Ages




More Marketing of PG-13 Movies to Little Kids

posted by Nell Minow

My friend Liz Perle has a wonderful piece at Common Sense Media about the latest efforts to market PG-13 movies to young children. The first Transformers movie, which was rated PG-13 but lent its brand to Happy Meal toys aimed […]

Why is SpongeBob in a Sexy Commercial?

posted by Nell Minow

What were they thinking? The latest Burger King ad for a Kids Meal featuring a SpongeBob Squarepants toy is a booty-shaking adaptation of Sir Mix-a-Lot’s famous musical salute to ladies’ rear ends. This is what the Campaign for a Commercial-Free […]

Dora’s Makeover, Part 2

posted by Nell Minow

Thanks to everyone for the thoughtful comments on the new “Dora.” I promised to follow up, so here is the latest picture of what the older version of Dora will look like. As I have said, I am keeping an […]

Dora’s Disappointing Makeover

posted by Nell Minow

Here is the opening paragraph of a new press release: Mattel, Inc. (NYSE:MAT) and Nickelodeon/Viacom Consumer Products (NVCP), announced today that Dora the Explorer™ is growing up! The companies have introduced a whole new way to look at Dora for […]

Previous Posts

The Other Woman
The latest in a female-centered revenge comedy genre that extends from "9 to 5" through "She-Devil," "The Other Woman" is intended to be a merry little tale of female empowerment and grrrl power.  Instead it is soggy, haphazard, poorly paced slapstick mansplained by director Nick Cassavetes from a

posted 6:00:59pm Apr. 24, 2014 | read full post »

Finding Vivian Maier
Vivian Maier was a Chicago-area nanny.  Only the children in her care knew how much she loved taking pictures.  After her death, the possessions she had in storage were auctioned off and a man named John Maloof bought some boxes of negatives, thinking he might finds some images for his research ab

posted 6:00:24pm Apr. 24, 2014 | read full post »

Walking With the Enemy
Why do we keep making movies about the Holocaust? Because we are still trying to understand one of the most shocking, inhumane tragedies in history. Because it is the essence of heightened, dramatic storylines, with the most depraved real-life villains, the bravest heroes, and the direst moral di

posted 6:00:01pm Apr. 24, 2014 | read full post »

Ebertfest Kicks Off With "Life Itself"
Steve James ("Hoop Dreams") presented "Life Itself," the documentary about Roger Ebert, last night at the majestic Virginia Theater in Roger's home town of Urbana, Illinois, where Roger watched films as a boy and as a college student at the University of Illinois.  He told us he had always thought

posted 9:28:24am Apr. 24, 2014 | read full post »

Cameron Diaz
Cameron Diaz stars in the revenge comedy, "The Other Woman" this week, so it is a good time to look back at some of the highlights of her remarkably varied career. Director Charles Russell said he wanted to give Diaz the full movie star glamor treatment in her first feature film appearance in "Th

posted 8:00:04am Apr. 24, 2014 | read full post »


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