Movie Mom

Movie Mom

Marketing to Kids Archives

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genre

  • Action
  • Animation
  • Comedy
  • Classic
  • Documentary
  • Drama
  • Epic
  • Fantasy
  • Horror
  • Musical
  • Romance
  • Science Fiction
  • Sports
  • Spy
  • Thriller
  • War
  • Western

quality

  • A+, A, A-
  • B+, B, B-
  • C+, C, C-
  • D+, D, D-
  • F+, F, F-

who's watching

  • My entire family
  • Just the grown-ups
  • Little kids
  • Big kids

age range

  • Kindergarten - 3rd grade
  • 4th - 6th grade
  • Middle school
  • High school
  • Mature High schooler
  • Adult
  • All Ages




More Marketing of PG-13 Movies to Little Kids

posted by Nell Minow

My friend Liz Perle has a wonderful piece at Common Sense Media about the latest efforts to market PG-13 movies to young children. The first Transformers movie, which was rated PG-13 but lent its brand to Happy Meal toys aimed […]

Why is SpongeBob in a Sexy Commercial?

posted by Nell Minow

What were they thinking? The latest Burger King ad for a Kids Meal featuring a SpongeBob Squarepants toy is a booty-shaking adaptation of Sir Mix-a-Lot’s famous musical salute to ladies’ rear ends. This is what the Campaign for a Commercial-Free […]

Dora’s Makeover, Part 2

posted by Nell Minow

Thanks to everyone for the thoughtful comments on the new “Dora.” I promised to follow up, so here is the latest picture of what the older version of Dora will look like. As I have said, I am keeping an […]

Dora’s Disappointing Makeover

posted by Nell Minow

Here is the opening paragraph of a new press release: Mattel, Inc. (NYSE:MAT) and Nickelodeon/Viacom Consumer Products (NVCP), announced today that Dora the Explorer™ is growing up! The companies have introduced a whole new way to look at Dora for […]

Previous Posts

Trailer: Chef
Jon Favreau follows his big-budget special effects movies ("Iron Man," "Cowboys and Aliens") with a return to his small, indie roots ("Swingers") as director/writer/star of the scrumptious-looking "Chef."  (WARNING: Some strong language) [youtube]https://www.youtube.com/watch?v=tP6SE65F-h4[/yout

posted 8:00:51am Apr. 19, 2014 | read full post »

Have a Blessed Easter: Movies for the Family
My gallery of Easter movies includes "Ben Hur," several different movie versions of the life of Jesus, a couple of choices just for kids, and a classic musical named for a classic song, Irving Berlin's "Easter Parade." There's something for every family celebrating this weekend. [youtube]https://

posted 8:00:44am Apr. 19, 2014 | read full post »

A Dramatic Commercial for TNT
I love this commercial for TNT! [youtube]http://www.youtube.com/watch?v=ZIkPeZKP-d4[/youtube]

posted 8:33:40am Apr. 18, 2014 | read full post »

Movie Stingers: Scenes After the Credits
[youtube]http://www.youtube.com/watch?v=QRJ38y4Jn6k[/youtube] Ferris Bueller had one.  Marvel superhero movies sometimes have two.  When did it become a thing to have a scene after the credits (sometimes called a stinger)? New York Magazine's Vulture column has the history of these extended

posted 8:00:47am Apr. 18, 2014 | read full post »

Fading Gigolo
John Turturro wrote, directed, and stars in "Fading Gigolo," a bittersweet meditation on the ways we seek and hide from intimacy, sometimes at the same time. Turturro plays Fioravante, a florist who works part-time for Murray (Woody Allen), the third-generation proprietor of a used and rare books

posted 9:24:32pm Apr. 17, 2014 | read full post »


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