Movie Mom

Movie Mom

Marketing to Kids Archives

showing results 13 - 16 of 49

genre

  • Action
  • Animation
  • Comedy
  • Classic
  • Documentary
  • Drama
  • Epic
  • Fantasy
  • Horror
  • Musical
  • Romance
  • Science Fiction
  • Sports
  • Spy
  • Thriller
  • War
  • Western

quality

  • A+, A, A-
  • B+, B, B-
  • C+, C, C-
  • D+, D, D-
  • F+, F, F-

who's watching

  • My entire family
  • Just the grown-ups
  • Little kids
  • Big kids

age range

  • Kindergarten - 3rd grade
  • 4th - 6th grade
  • Middle school
  • High school
  • Mature High schooler
  • Adult
  • All Ages




Kids’ Toys and Costumes for the PG-13 “The Avengers”

posted by Nell Minow

“The Avengers” is a PG-13 superhero movie with “intense sequences of action violence throughout and a drug reference,” according to the MPAA.  So why is it marketing the film via action figures and costumes for children?  Alert reader Andreas U. […]

Marketing Legos to Boys and Girls

posted by Nell Minow

Thanks to my friends at the Campaign for a Commercial-Free Childhood for pointing me to this look at the different way Legos are marketed to boys and girls.  I love the way the website lets you make your own mash-up. […]

Complaints about “The Lorax” from Lou Dobbs and the CCFC

posted by Nell Minow

Dr. Seuss wrote The Lorax in 1971, around the time of the first Earth Day and the creation (by Republican President Richard Nixon) of the Environmental Protection Agency.  It is the story of the “Once-ler” who chanced upon a place filled […]

Avoid the ‘Nagging Nine’ and Over-Advertised Toys

posted by Nell Minow

The Campaign for a Commercial-Free Childhood has released their annual list of the toys that most outrageously over-advertise to children.  These are the products that clutter the channels most watched by children and the CCFC recommends parents not reward their […]

Previous Posts

Johnny Cash's Thanksgiving Song
[youtube]https://www.youtube.com/watch?v=CuaC6h_4AB8[/youtube]

posted 12:00:11pm Nov. 27, 2014 | read full post »

Happy Thanksgiving 2014!
[youtube]https://www.youtube.com/watch?v=7NSQLMPUK-8[/youtube] All my best wishes for a wonderful Thanksgiving to all, and please know how thankful I am for the time you spend here.

posted 7:00:00am Nov. 27, 2014 | read full post »

Claire LaZebnik's Thoughts on Thanks
I can't think of a better way to start Thanksgiving weekend than taking a few minutes to read my friend Claire LaZebnik's wise and inspiring essay on gratitude. This most American of holidays is often accompanied by stress -- from hosting and being hosted, from traveling, from family. Claire write

posted 9:39:41am Nov. 26, 2014 | read full post »

Horrible Bosses 2
Maybe it's just the proximity to the horrible "Dumb and Dumber To," but the cheerily offensive "Horrible Bosses 2" made me laugh. Full warning -- it begins with an elaborate sight gag as our hapless he

posted 5:58:28pm Nov. 25, 2014 | read full post »

Penguins of Madagascar
The most adorable characters from the first three animated "Madagascar" movies were the penguins, the seldom right but never in doubt leader Skipper (Tom McGrath), the often right but never listened to Kowalski (Chris Miller), the literally explosive Rico (Conrad Vernon), and the ever-loyal Private

posted 5:17:32pm Nov. 25, 2014 | read full post »


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