Beliefnet
Movie Mom
Marketing to Kids Archives

The FCC has issued a call for public comment on the Campaign for a Commercial-Free Childhood’s petition that the upcoming Nicktoons children’s television show Zevo-3 violates the public interest. It is the first children’s show to feature commercial spokescharacters; the […]

The LA Times reports that back to school reports on a number of national and local newscasts have included commentary from “a young mother and ‘toy expert’ named Elizabeth Werner,” described as “perky and positive-plus” in her demonstration of seven […]

The Campaign for a Commercial-Free Childhood is asking McDonald’s to stop giving children Marvel comics toys that promote violent PG-13 movies. The fast food giant’s latest giveaway for preschool boys features eight Marvel comic action figures, including The Human Torch, […]

The Campaign for a Commercial-Free Childhood has a sobering blog post from Michele Simon about the latest F is for Fat release, an annual report from the Trust for Healthy Americans. The Trust describes itself as Trust “a non-profit, non-partisan […]

It’s a shame that a movie about the enduring pleasures of imagination and re-purposing and recycling treasured toys is also one long infomercial for more than 300 new products specifically tied to “Toy Story 3.” Susan Linn of the Center […]

I loved the new Shrek Forever After movie. But I was very sorry to see that the lovable big green ogre is not just living happily ever after over in Far Far Away. He is all over the mall selling […]

Following my phone meeting with Joan Graves and Marilyn Gordon of the MPAA and the FTC’s report (citing my article) criticizing the motion picture industry, the MPAA has informed me that it will be making some changes to its rules […]

As I describe in an exclusive story today’s Chicago Sun-Times, The Motion Picture Association of America’s Ratings Board made an unannounced change in April of this year that eliminated almost all restrictions on the content of movie trailers, the brief […]

The Campaign for a Commercial-Free Childhood is circulating a petition to protest the marketing of GI Joe action figures promoting the new PG-13 movie “GI Joe.” Yes, GI Joe was a toy for decades before the movie. But these action […]

Cinematical reports that Toys R Us is selling a Terminator costume for little kids who, of course, are too young to see the movie, which is rated PG-13 and is just a millimeter away from an R. I understand that […]

Previous Posts