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Marketing to Kids Archives

Thanks to my friends at the Campaign for a Commercial-Free Childhood for pointing me to this look at the different way Legos are marketed to boys and girls.  I love the way the website lets you make your own mash-up. […]

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Dr. Seuss wrote The Lorax in 1971, around the time of the first Earth Day and the creation (by Republican President Richard Nixon) of the Environmental Protection Agency.  It is the story of the “Once-ler” who chanced upon a place filled […]

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The Campaign for a Commercial-Free Childhood has released their annual list of the toys that most outrageously over-advertise to children.  These are the products that clutter the channels most watched by children and the CCFC recommends parents not reward their […]

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The headline is inflammatory but the facts are truly disturbing.  Business Insider’s slideshow on how companies get kids hooked on brands starts, believe it or not, prenatally, and continue through “alca-pop” candies and tobacco companies’ 18th birthday gifts to teens.

USA Today has an important article on new technologies for marketing to kids. With the use of new, kid-enchanting technologies, are savvy marketers gaining the upper hand on parents? Are toy marketers such as Ganz, food marketers such as McDonald’s […]

The last of the Harry Potter films is out and Fandango reported over 5000 shows were sold out before opening day. It’s a likely candidate for this year’s box office champion with multi-million dollar revenues from tickets and perhaps even more from the […]

The Campaign for a Commercial-Free Childhood reports that esteemed publisher Scholastic is sending out “teaching materials” to schools that amounts to a commercial for coal power.  The coal industry, through the American Coal Foundation, has hired Scholastic to produce The […]

Renée Loth writes in the Boston Globe this weekend about Ralph Lauren’s new “book” for children — really a thinly disguised catalog.  They’re calling it “The first ever shoppable children’s storybook.’’ “The RL Gang: A Magically Magnificent School Adventure’’ is […]

I’ll be posting an interview with Morgan Spurlock (“Super Size Me”) about his new movie on product placement soon. Here’s the talk he gave at TED about making a movie about product placement that was entirely funded by product placement. […]

Common Sense Media announced a new privacy initiative this week along with the results of their survey showing that 92 percent of parents are concerned about protecting their children’s privacy online. The Common Sense Privacy Campaign will include the distribution […]