Movie Mom

Movie Mom

Marketing to Kids Archives

showing results 9 - 12 of 50

genre

  • Action
  • Animation
  • Comedy
  • Classic
  • Documentary
  • Drama
  • Epic
  • Fantasy
  • Horror
  • Musical
  • Romance
  • Science Fiction
  • Sports
  • Spy
  • Thriller
  • War
  • Western

quality

  • A+, A, A-
  • B+, B, B-
  • C+, C, C-
  • D+, D, D-
  • F+, F, F-

who's watching

  • My entire family
  • Just the grown-ups
  • Little kids
  • Big kids

age range

  • Kindergarten - 3rd grade
  • 4th - 6th grade
  • Middle school
  • High school
  • Mature High schooler
  • Adult
  • All Ages




FTC’s New Rules on Web Advertising to Kids

posted by Nell Minow

The Federal Trade Commission is proposing new rules to better protect kids online, closing loopholes that still permit companies to gather personal information about kids despite a 1998 law that was supposed to prevent it.  According to the Wall Street […]

Teaching Kids About “Stuff”

posted by Nell Minow

I like Kirsten Greenidge’s piece in the Boston Globe about what she did when her children had tantrums in a store.  She said she understands the appeal of “stuff.”  And she described how the seemingly harmless fun of posting photos […]

Spider-Man Licorice and Other Weird Marketing Gimmicks

posted by Nell Minow

Thanks to my friend and fellow critic Cynthia Fuchs for leading me to this list of marketing tie-ins for “The Amazing Spider-Man.”  It’s funny that the Pez dispenser was the first reveal of the movie’s villain.  I am not surprised by […]

Children Now Calls on the FCC to Limit Hidden Ads in Children’s Programming

posted by Nell Minow

Industry publication Broadcasting & Cable reports that representatives of the advocacy group Children Now met with a top aide to FCC Chairman Julius Genachowski and other FCC staffers last week “to press the commission to take a stand against imbedded advertising […]

Previous Posts

From Hermione to Belle: Emma Watson to Star in Live-Action "Beauty and the Beast"
Disney is working on a new live-action "Beauty and the Beast," a follow to the upcoming "Cinderella," and they have announced that "Harry Potter's" Emma Watson will star as Belle. It will be directed by Bill Condon ("Dreamgirls," "Kinsey"). Watson made the announcement on her Facebook page: “I

posted 12:18:20pm Jan. 26, 2015 | read full post »

SAG Awards 2015
The Screen Actors Guild awards for television and movies in 2014 are in and it looks like Patricia Arquette, Julianne Moore, and J.K. Simmons are in line to bring home Oscars on February 22. The tough one to call right now is Best Actor, down to the wire between Eddie Redmayne and Michael Keaton.

posted 9:00:38am Jan. 26, 2015 | read full post »

Paddington Music Video: Pharrell Williams and Gwen Stefani Sing "Shine"
[iframe width="560" height="315" src="//www.youtube.com/embed/E924t_5SGkE?rel=0" frameborder="0"]

posted 8:00:22am Jan. 26, 2015 | read full post »

Contest: Win Swag From One of the Year's Worst Movies!
Mortdecai is a simply terrible movie. Don't go see it. But its very terribleness just might be a reason to look super-cool in a Mortdecai t-shirt and socks! I have them and you can win them! [capt

posted 11:58:25am Jan. 25, 2015 | read full post »

Before They Were Stars: Television Commercials With Brad Pitt, Keanu Reeves, and More
Phil Hall has a delightful collection of "before they were stars" television ads featuring Brad Pitt, Keanu Reeves, James Dean, Morgan Freeman, Matt LeBlanc, Steve Carell, and more. Here's one I love that he left out, with pre-"Laverne and Shirley" Penny Marshall and pre-"Charlie's Angels" Farr

posted 8:00:34am Jan. 25, 2015 | read full post »


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