Movie Mom

Movie Mom

Marketing to Kids Archives

showing results 9 - 12 of 48

genre

  • Action
  • Animation
  • Comedy
  • Classic
  • Documentary
  • Drama
  • Epic
  • Fantasy
  • Horror
  • Musical
  • Romance
  • Science Fiction
  • Sports
  • Spy
  • Thriller
  • War
  • Western

quality

  • A+, A, A-
  • B+, B, B-
  • C+, C, C-
  • D+, D, D-
  • F+, F, F-

who's watching

  • My entire family
  • Just the grown-ups
  • Little kids
  • Big kids

age range

  • Kindergarten - 3rd grade
  • 4th - 6th grade
  • Middle school
  • High school
  • Mature High schooler
  • Adult
  • All Ages




Spider-Man Licorice and Other Weird Marketing Gimmicks

posted by Nell Minow

Thanks to my friend and fellow critic Cynthia Fuchs for leading me to this list of marketing tie-ins for “The Amazing Spider-Man.”  It’s funny that the Pez dispenser was the first reveal of the movie’s villain.  I am not surprised by […]

Children Now Calls on the FCC to Limit Hidden Ads in Children’s Programming

posted by Nell Minow

Industry publication Broadcasting & Cable reports that representatives of the advocacy group Children Now met with a top aide to FCC Chairman Julius Genachowski and other FCC staffers last week “to press the commission to take a stand against imbedded advertising […]

Disney to Restrict Advertising of Junk Food

posted by Nell Minow

The New York Times reports that: The Walt Disney Company, in an effort to address concerns about entertainment’s role in childhood obesity, plans to announce on Tuesday that all products advertised on its child-focused television channels, radio stations and Web sites […]

Kids’ Toys and Costumes for the PG-13 “The Avengers”

posted by Nell Minow

“The Avengers” is a PG-13 superhero movie with “intense sequences of action violence throughout and a drug reference,” according to the MPAA.  So why is it marketing the film via action figures and costumes for children?  Alert reader Andreas U. […]

Previous Posts

Believe Me
Will Bakke has followed his two thought-provoking documentaries on faith with a remarkably smart, funny, brave, and heartfelt first feature film that explores religion and values without ever falling

posted 11:06:16am Sep. 30, 2014 | read full post »

Gone Girl's Rosamund Pike
Rosamund Pike delivers a stunning breakthrough performance in this week's "Gone Girl." She's been a favorite of mine for a long time, for her elegant voice and precise acting choices. It's a good

posted 8:00:23am Sep. 30, 2014 | read full post »

Telling Time in "All That Jazz"
One of my favorite writers provides insights into one of my favorite (if flawed) movies -- Matt Zoller Seitz created a beautiful video essay about Bob Fosse's autobiographical "All That Jazz" for the Criterion Edition, and then they were unable to use it due to rights problems with the movie clips h

posted 3:19:48pm Sep. 29, 2014 | read full post »

Tomorrow on PBS: The Makers: Comedy
Be sure to tune in to PBS tomorrow night for what is sure to be one of the highlights from one of the all-time best series on PBS: "The Makers," the story of women in America.  Tomorrow's episode is about women in comedy. [youtube]https://www.youtube.com/watch?v=CHxHMgSF7UI[/youtube]

posted 8:00:45am Sep. 29, 2014 | read full post »

Tomorrow on HBO: "The Fifty Year Argument" -- Scorsese on The New York Review of Books
Once upon a time, there was no internet. And instead of bloggers and pundits and tweets we had something called public intellectuals, people who read widely, thought deeply, and wrote long, passionate, carefully reasoned, thoroughly documented and beautifully written articles about the important is

posted 3:59:26pm Sep. 28, 2014 | read full post »


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