Movie Mom

Movie Mom

Marketing to Kids Archives

showing results 9 - 12 of 51

genre

  • Action
  • Animation
  • Comedy
  • Classic
  • Documentary
  • Drama
  • Epic
  • Fantasy
  • Horror
  • Musical
  • Romance
  • Science Fiction
  • Sports
  • Spy
  • Thriller
  • War
  • Western

quality

  • A+, A, A-
  • B+, B, B-
  • C+, C, C-
  • D+, D, D-
  • F+, F, F-

who's watching

  • My entire family
  • Just the grown-ups
  • Little kids
  • Big kids

age range

  • Kindergarten - 3rd grade
  • 4th - 6th grade
  • Middle school
  • High school
  • Mature High schooler
  • Adult
  • All Ages




The FTC Helps Kids Understand Advertising

posted by Nell Minow

The Federal Trade Commission has an excellent website to help kids be smarter consumers.  It’s always a challenge to teach children to identify and challenge the bombardment of advertising messages they get every day.  You Are Here’s West Terrace explains targeted […]

FTC’s New Rules on Web Advertising to Kids

posted by Nell Minow

The Federal Trade Commission is proposing new rules to better protect kids online, closing loopholes that still permit companies to gather personal information about kids despite a 1998 law that was supposed to prevent it.  According to the Wall Street […]

Teaching Kids About “Stuff”

posted by Nell Minow

I like Kirsten Greenidge’s piece in the Boston Globe about what she did when her children had tantrums in a store.  She said she understands the appeal of “stuff.”  And she described how the seemingly harmless fun of posting photos […]

Spider-Man Licorice and Other Weird Marketing Gimmicks

posted by Nell Minow

Thanks to my friend and fellow critic Cynthia Fuchs for leading me to this list of marketing tie-ins for “The Amazing Spider-Man.”  It’s funny that the Pez dispenser was the first reveal of the movie’s villain.  I am not surprised by […]

Previous Posts

A Tribute to Unlikeable Women in the Movies
I really enjoyed the recent series on "Unlikeable Women" from the folks at Bitch Flicks. I remember a panel of women filmmakers at Comic-Con all agreeing that the code word for making female characters meek and pliable (and giving all the tough dialogue and action to the male characters) was "relat

posted 3:50:31pm Mar. 04, 2015 | read full post »

WIN Tickets to "Danny Collins" With Al Pacino and Annette Bening
WIN tickets to a free showing of Al Pacino's new film, "Danny Collins," in Washington D.C. on March 11, 2015. Inspired by a true story, Al Pacino stars as aging 1970's rocker Danny Collins. But when his manager (Christopher Plummer) uncovers a 40 year-old undelivered letter written to him by John L

posted 11:00:21am Mar. 04, 2015 | read full post »

When Boredom Beats Mental Busywork
I love this tribute to boredom on car trips with children.  I well remember being in the back seat with my sisters, alternating games of GHOST and Botticelli with highway bingo and, yes, arguing with each other about who had to ride in the middle.  What will today's children remember about family

posted 8:00:55am Mar. 04, 2015 | read full post »

Screenwriter Graham Moore on Writing About Smart People
One of the most touching moments of the 2015 Oscars broadcast was from Graham Moore, a 28-year-old screenwriter who won the Best Adapted Screenplay award for "The Imitation Game," based on mathematician Alan Turing's word to solve the Enigma code during WWII. [youtube]https://www.youtube.com/wa

posted 3:59:29pm Mar. 03, 2015 | read full post »

YouTube's New Campaign for Women: #DearMe
What advice would you give your younger self?  In celebration of International Women's Day, take part in YouTube’s global #DearMe initiative to inspire and empower young girls everywhere. [iframe width="560" height="315" src="https://www.youtube.com/embed/AbqT_ubkT0Y?rel=0" frameborder="0"]

posted 2:19:03pm Mar. 03, 2015 | read full post »


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