Movie Mom

Movie Mom

Marketing to Kids Archives

showing results 9 - 12 of 48

genre

  • Action
  • Animation
  • Comedy
  • Classic
  • Documentary
  • Drama
  • Epic
  • Fantasy
  • Horror
  • Musical
  • Romance
  • Science Fiction
  • Sports
  • Spy
  • Thriller
  • War
  • Western

quality

  • A+, A, A-
  • B+, B, B-
  • C+, C, C-
  • D+, D, D-
  • F+, F, F-

who's watching

  • My entire family
  • Just the grown-ups
  • Little kids
  • Big kids

age range

  • Kindergarten - 3rd grade
  • 4th - 6th grade
  • Middle school
  • High school
  • Mature High schooler
  • Adult
  • All Ages




Spider-Man Licorice and Other Weird Marketing Gimmicks

posted by Nell Minow

Thanks to my friend and fellow critic Cynthia Fuchs for leading me to this list of marketing tie-ins for “The Amazing Spider-Man.”  It’s funny that the Pez dispenser was the first reveal of the movie’s villain.  I am not surprised by […]

Children Now Calls on the FCC to Limit Hidden Ads in Children’s Programming

posted by Nell Minow

Industry publication Broadcasting & Cable reports that representatives of the advocacy group Children Now met with a top aide to FCC Chairman Julius Genachowski and other FCC staffers last week “to press the commission to take a stand against imbedded advertising […]

Disney to Restrict Advertising of Junk Food

posted by Nell Minow

The New York Times reports that: The Walt Disney Company, in an effort to address concerns about entertainment’s role in childhood obesity, plans to announce on Tuesday that all products advertised on its child-focused television channels, radio stations and Web sites […]

Kids’ Toys and Costumes for the PG-13 “The Avengers”

posted by Nell Minow

“The Avengers” is a PG-13 superhero movie with “intense sequences of action violence throughout and a drug reference,” according to the MPAA.  So why is it marketing the film via action figures and costumes for children?  Alert reader Andreas U. […]

Previous Posts

Great Cinematographers on Instagram
Indiewire has a gorgeous array of Instagram feeds from Hollywood cinematographers. Be sure to talke a look so you can follow them.

posted 8:00:27am Sep. 19, 2014 | read full post »

De-fictionalizing Products in Movies and Television: Life Imitating Art
Fast Company has an article about Omni Consumer Products, a "de-fictionalizing" company that looks for products in movies and television that do not really exist and makes them available. As the sole proprietor of Omni Consumer Products, [Pete] Hottelet is constantly scanning the pop culture z

posted 8:00:17am Sep. 19, 2014 | read full post »

Tusk
You can make a good movie about slackers, for example "Slackers," from Richard Linklater and "Clerks" from Kevin Smith. But you can't make a good movie by a slacker, and Smith does not seem wi

posted 5:59:40pm Sep. 18, 2014 | read full post »

This is Where I Leave You
A toddler carries his little potty out in front of the house so he can try out his new-found skill in public. Twice. Plus another time when the contents of the potty are first displayed for the

posted 5:59:39pm Sep. 18, 2014 | read full post »

The Maze Runner
Yes, it's another dystopic YA trilogy (actually, there's a fourth volume, a prequel), and yes, only a teenager with fabulous cheekbones can save the day. But "The Maze Runner" is not a lesser repeat. It is a worthy addition to the genre, an absorbing drama with surprising turns and even more surpris

posted 5:59:23pm Sep. 18, 2014 | read full post »


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