Movie Mom

Movie Mom

Marketing to Kids Archives

showing results 9 - 12 of 50

genre

  • Action
  • Animation
  • Comedy
  • Classic
  • Documentary
  • Drama
  • Epic
  • Fantasy
  • Horror
  • Musical
  • Romance
  • Science Fiction
  • Sports
  • Spy
  • Thriller
  • War
  • Western

quality

  • A+, A, A-
  • B+, B, B-
  • C+, C, C-
  • D+, D, D-
  • F+, F, F-

who's watching

  • My entire family
  • Just the grown-ups
  • Little kids
  • Big kids

age range

  • Kindergarten - 3rd grade
  • 4th - 6th grade
  • Middle school
  • High school
  • Mature High schooler
  • Adult
  • All Ages




FTC’s New Rules on Web Advertising to Kids

posted by Nell Minow

The Federal Trade Commission is proposing new rules to better protect kids online, closing loopholes that still permit companies to gather personal information about kids despite a 1998 law that was supposed to prevent it.  According to the Wall Street […]

Teaching Kids About “Stuff”

posted by Nell Minow

I like Kirsten Greenidge’s piece in the Boston Globe about what she did when her children had tantrums in a store.  She said she understands the appeal of “stuff.”  And she described how the seemingly harmless fun of posting photos […]

Spider-Man Licorice and Other Weird Marketing Gimmicks

posted by Nell Minow

Thanks to my friend and fellow critic Cynthia Fuchs for leading me to this list of marketing tie-ins for “The Amazing Spider-Man.”  It’s funny that the Pez dispenser was the first reveal of the movie’s villain.  I am not surprised by […]

Children Now Calls on the FCC to Limit Hidden Ads in Children’s Programming

posted by Nell Minow

Industry publication Broadcasting & Cable reports that representatives of the advocacy group Children Now met with a top aide to FCC Chairman Julius Genachowski and other FCC staffers last week “to press the commission to take a stand against imbedded advertising […]

Previous Posts

A Child's Christmas in Wales
The whole family will enjoy this beautiful version of Dylan Thomas' classic memory about his family Christmases in Wales. [iframe width="420" height="315" src="//www.youtube.com/embed/GrLDaAG7j_o?rel=0" frameborder="0"]

posted 8:00:23am Dec. 22, 2014 | read full post »

Pride
The ingredients for this film were so irresistible that it is a unexpected bonus to find that it is so much better than it needed to be. It's based on a true story of extraordinary kindness, generosity, and friendship and it stars a bunch of adorable English actors (Imelda Staunton, Bill Nighy) w

posted 6:00:25am Dec. 22, 2014 | read full post »

Interview: Ava DuVernay of "Selma"
My favorite movie of the year is "Selma," the story of the Reverend Dr. Martin Luther King's march from Selma, Alabama to the state capital, Montgomery, to bring attention to the barriers the

posted 9:41:45pm Dec. 21, 2014 | read full post »

Smile of the Week: A Boy and a Penguin
This reminds me a little of the depiction of a child's world in The Complete Calvin and Hobbes and Barnaby. [youtube]https://www.youtube.com/watch?v=iccscUFY860[/youtube] Many thanks to Slate for this and the others on its list of the year's best ads.

posted 12:06:45pm Dec. 21, 2014 | read full post »

Mel Torme and Judy Garland: Christmas Song
[youtube]https://www.youtube.com/watch?v=SaEedtRHklg[/youtube] I love it that Judy Garland sings "rainbows" instead of "reindeer."

posted 8:00:57am Dec. 21, 2014 | read full post »


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