Movie Mom
Marketing to Kids Archives

Dreamworks is teaming up with Fuhu, the maker of tablets  for children to create the first tablet in which the content provider controls what the user sees.  In other words, it’s more like a television.  While Amazon sensibly makes sure […]

It is great to see girls and their families and teachers talking back to corporations who fail to understand their courage, strength, curiosity, and range of interests.

The tooth fairy is one of childhood’s most treasured myths, a lovely tribute to a bittersweet rite of passage that allows each family to crate their own traditions.  (Our tooth fairy left a book.)  There’s an awful movie with The […]

For a look at the scope and consequences of today’s media-saturated culture on children, check out these charts and an article from Utne about the impact of nonstop corporate marketing through kids’ media. Marketing affects what children want to eat, wear, […]

The Federal Trade Commission has an excellent website to help kids be smarter consumers.  It’s always a challenge to teach children to identify and challenge the bombardment of advertising messages they get every day.  You Are Here’s West Terrace explains targeted […]

The Federal Trade Commission is proposing new rules to better protect kids online, closing loopholes that still permit companies to gather personal information about kids despite a 1998 law that was supposed to prevent it.  According to the Wall Street […]

I like Kirsten Greenidge’s piece in the Boston Globe about what she did when her children had tantrums in a store.  She said she understands the appeal of “stuff.”  And she described how the seemingly harmless fun of posting photos […]

Thanks to my friend and fellow critic Cynthia Fuchs for leading me to this list of marketing tie-ins for “The Amazing Spider-Man.”  It’s funny that the Pez dispenser was the first reveal of the movie’s villain.  I am not surprised by […]

Industry publication Broadcasting & Cable reports that representatives of the advocacy group Children Now met with a top aide to FCC Chairman Julius Genachowski and other FCC staffers last week “to press the commission to take a stand against imbedded advertising […]

The New York Times reports that: The Walt Disney Company, in an effort to address concerns about entertainment’s role in childhood obesity, plans to announce on Tuesday that all products advertised on its child-focused television channels, radio stations and Web sites […]