Movie Mom

Movie Mom

Marketing to Kids Archives

showing results 37 - 40 of 51

genre

  • Action
  • Animation
  • Comedy
  • Classic
  • Documentary
  • Drama
  • Epic
  • Fantasy
  • Horror
  • Musical
  • Romance
  • Science Fiction
  • Sports
  • Spy
  • Thriller
  • War
  • Western

quality

  • A+, A, A-
  • B+, B, B-
  • C+, C, C-
  • D+, D, D-
  • F+, F, F-

who's watching

  • My entire family
  • Just the grown-ups
  • Little kids
  • Big kids

age range

  • Kindergarten - 3rd grade
  • 4th - 6th grade
  • Middle school
  • High school
  • Mature High schooler
  • Adult
  • All Ages




More Marketing of PG-13 Movies to Little Kids

posted by Nell Minow

My friend Liz Perle has a wonderful piece at Common Sense Media about the latest efforts to market PG-13 movies to young children. The first Transformers movie, which was rated PG-13 but lent its brand to Happy Meal toys aimed […]

Why is SpongeBob in a Sexy Commercial?

posted by Nell Minow

What were they thinking? The latest Burger King ad for a Kids Meal featuring a SpongeBob Squarepants toy is a booty-shaking adaptation of Sir Mix-a-Lot’s famous musical salute to ladies’ rear ends. This is what the Campaign for a Commercial-Free […]

Dora’s Makeover, Part 2

posted by Nell Minow

Thanks to everyone for the thoughtful comments on the new “Dora.” I promised to follow up, so here is the latest picture of what the older version of Dora will look like. As I have said, I am keeping an […]

Dora’s Disappointing Makeover

posted by Nell Minow

Here is the opening paragraph of a new press release: Mattel, Inc. (NYSE:MAT) and Nickelodeon/Viacom Consumer Products (NVCP), announced today that Dora the Explorer™ is growing up! The companies have introduced a whole new way to look at Dora for […]

Previous Posts

Screenwriter Graham Moore on Writing About Smart People
One of the most touching moments of the 2015 Oscars broadcast was from Graham Moore, a 28-year-old screenwriter who won the Best Adapted Screenplay award for "The Imitation Game," based on mathematician Alan Turing's word to solve the Enigma code during WWII. [youtube]https://www.youtube.com/wa

posted 3:59:29pm Mar. 03, 2015 | read full post »

YouTube's New Campaign for Women: #DearMe
What advice would you give your younger self?  In celebration of International Women's Day, take part in YouTube’s global #DearMe initiative to inspire and empower young girls everywhere. [iframe width="560" height="315" src="https://www.youtube.com/embed/AbqT_ubkT0Y?rel=0" frameborder="0"]

posted 2:19:03pm Mar. 03, 2015 | read full post »

Play the #1 Songs Since 1946
Playback.fm has all the top pop songs since 1946, with a clever app that lets you check out what was #1 the day you were born or on any other special day in your life.

posted 11:28:23am Mar. 03, 2015 | read full post »

This Week on USA: "Dig," Set in Jerusalem
I've been looking forward to this since I got a sneak peek last year at Comic-Con: "Dig" premieres on USA March 5, 2015 at 10 pm (9 Central), starring Jason Isaac and Anne Heche in a mystery miniseries filmed in part in Jerusalem. [iframe width="560" height="315" src="https://www.youtube.com/embe

posted 8:00:49am Mar. 03, 2015 | read full post »

Contest: Win a PBS Kids Prize Pack! Peg and Cat, Caillou, and WordWorld!
[gallery link="none" ids="33319,33320,33321"] PBS Kids has three magnificent new DVDs, and I have two prize packs to give away! Peg + Cat: Peg Rocks features seven stories from PBS KIDS’ popular PEG + CAT series. Solving problems is even more AWESOME when music is involved! This new toe-tapp

posted 11:04:14pm Mar. 02, 2015 | read full post »


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