Movie Mom
Marketing to Kids Archives

Women You Should Know ran an article comparing the covers of Girls’ Life and Boys’ Life Magazines. The girls’ magazine touted articles like “Wake Up Pretty,” “My First Kiss,” and “Your Dream Hair!” The magazine for boys had articles about […]

Jenna Busch asked Hasbro to explain why [spoiler alert] the main character of “Star Wars: The Force Awakens” is not represented in their Star Wars Monopoly game. Even though [another spoiler alert] one of the four figures in the game […]

This ad for Barbie (yes, Barbie!) is captivating. It’s not about the dream house — it’s about the dreams.

There is only one person who should decide which toy is fun — the person who plays with it. Not the manufacturers or the retailers. President Obama wisely pointed this out by refusing to accept the labels on toys at […]

Jenna Busch and the wonderful folks of Legion of Leia and Heroic Girls are asking an important question: #wheresnatasha? Remember last year when the #WheresGamora hashtag called out the lack of Gamora toys in the Guardians of the Galaxy toy […]

In February of this year, Google launched the YouTube Kids app, specially designed for “little thumbs” to get kids hooked on devices and videos as soon as they can hold an iPhone. They assured parents that the app was completely […]

It’s always tempting to give children toys from the movies and television programs they love, and some of them are high-quality or even educational. But Melissa Atkins Wardy has a very good argument that the licensing of media tie-ins has […]

I look forward to the TOADY (Toys Oppressive and Destructive to Young children) worst toy of the year award given out each year by the Campaign for a Commercial-Free Childhood with a horrified fascination. What could they have been thinking? […]

Every year I look forward to Dr. Toy’s list of the best toys and games for kids. Steveanne Auerbach is the author of Dr. Toy’s Smart Play/ Smart Toys and a respected expert on toys that encourage learning and imagination. […]

Guardians of the Galaxy is enormous fun and a huge box-office hit, with loveable characters and a refreshing sense of humor about itself. Who wouldn’t want to extend the pleasures of the film with some merch, perhaps an action figure […]