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We’re used to measuring movie success by box office.  But it’s intriguing to look at the data on social media.  Before you click — which movie of 2013 so far do you think has had the most viral impact?

This one is a smile-through-tears of the week.  Just lovely.

This beautiful animated film promoting Chipotle’s new game features Fiona Apple singing a haunting version of the “Willie Wonka and the Chocolate Factory” song, “Pure Imagination.”  So, a song that once paid tribute to a candy factory is now being used […]

Most beer commercials are about male bonding by watching sports or ogling pretty girls.  But this Guinness ad is about real men and real friendships.

The tooth fairy is one of childhood’s most treasured myths, a lovely tribute to a bittersweet rite of passage that allows each family to crate their own traditions.  (Our tooth fairy left a book.)  There’s an awful movie with The […]

Aw.

Trailers are so accessible these days that we sometimes overlook the power of a really great movie poster.  I like this list of the greatest movie posters of all time because it is a great reminder of some iconic images and […]

“The Last Exorcism, Part 2” looks pretty bad.  It’s a “cold open” (not shown to critics in time for reviews), which is always a bad sign.  But its recent amendment to add a reference to appear to tie the resignation […]