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Many thanks to Jezebel for highlighting these great new ads.  Honey Grahams emphasize their wholesomeness with an ad that pays tribute to a range of happy, loving families. And Betabrand has women with PhDs modeling its line of “smart fashions.”  This […]

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Surprise guest appearances?  Check!  Funny?  Check!  Self-deprecating?  Check!  Making a key point about the brand?  Check!!  (And that’s the one most of these ads overlook.)  Well played, Radio Shack.  And looking good, 80’s icons!

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The 90-year-old lovebirds Morty and Lee are adorable, but this new couple, the Rukavinas, is even more heartwarming.  Zack Rukavina is from South Dakota.  He lost part of his arm to cancer.  If he looks familiar, you may have seen […]

Dreamworks is teaming up with Fuhu, the maker of tablets  for children to create the first tablet in which the content provider controls what the user sees.  In other words, it’s more like a television.  While Amazon sensibly makes sure […]

Kevin Bacon’s adorable parody commercial has a lot of heart — and a great idea.   You can support local businesses and your own favorite charities.  Shift Your Shopping For Good involves hundreds of local, independent businesses, including dozens with […]

Hurray for Goldieblox for knowing that girls want to think and invent and problem solve and that they don’t always want everything to be pink and princessy!  The company was created by Debbie Sterling, a female engineer from Stanford University.  I […]

It is great to see girls and their families and teachers talking back to corporations who fail to understand their courage, strength, curiosity, and range of interests.

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