Movie Mom

Movie Mom

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quality

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who's watching

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age range

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Marketing ‘Eat, Pray, Love’ and Missing the Point

posted by Nell Minow

Elizabeth Gilbert’s journey to Italy, India, and Indonesia became a wildly popular book, endorsed by Oprah and beloved by book clubs. This week, the movie starring Julia Roberts opens in theaters, and fans will be able to see the story […]

More Happy Meal Toys for Kids Promoting PG-13 Movies

posted by Nell Minow

The Campaign for a Commercial-Free Childhood is asking McDonald’s to stop giving children Marvel comics toys that promote violent PG-13 movies. The fast food giant’s latest giveaway for preschool boys features eight Marvel comic action figures, including The Human Torch, […]

How Did Old Spice Get So Cool?

posted by Nell Minow

How do you advertise a scent on television? And how do you make a product that was around in your grandfather’s era and has no connection to a celebrity or fashion label seem cool? You do it with charm, wit, […]

The Other Toy Story

posted by Nell Minow

It’s a shame that a movie about the enduring pleasures of imagination and re-purposing and recycling treasured toys is also one long infomercial for more than 300 new products specifically tied to “Toy Story 3.” Susan Linn of the Center […]

Previous Posts

Snickers Wins the Super Bowl!
The real competition at the Super Bowl is for the commercials, right? This Snickers ad is a hoot. [iframe width="560" height="315" src="https://www.youtube.com/embed/rqbomTIWCZ8?rel=0" frameborder="0"]

posted 8:00:02am Jan. 31, 2015 | read full post »

How Did Ca Plane Pour Moi End Up in So Many Movies?
How did a 1977 song in French by the Belgian singer Plastic Bertrand become a go-to for 21st century American movie soundtracks, from big studio films to quirky indies? "Ça Plane Pour Moi" has appeared in Martin Scorsese's "The Wolf of Wall Street" and last week's "We'll Never Have Paris," from

posted 3:40:03pm Jan. 30, 2015 | read full post »

The Kitten Bowl 2015: You Can Win A Set of Kitten Cards
[iframe width="560" height="315" src="//www.youtube.com/embed/5sO4NoaF89Y?rel=0" frameborder="0"] The most-anticipated sporting event of the weekend -- in some circles anyway, is this year's Kitten Bowl, Su-Purr Sunday, February 1 (12/11c) only on Hallmark Channel! [caption id="attachment_3263

posted 12:00:45pm Jan. 30, 2015 | read full post »

Una Gran Noticia! Disney's First Latina Princess
The Disney princesses have their first Latina member! Princess Elena of Avalor will make her debut in the Disney Channel series "Sofia the First" before starring in her own series on the Disney channel.

posted 9:19:37am Jan. 30, 2015 | read full post »

Black or White
Writer-director Mike Binder sure likes to get Kevin Costner drunk. As in his uneven but impressive "The Upside of Anger," Binder once again has Costner playing a man who is a little lost and usually

posted 5:58:45pm Jan. 29, 2015 | read full post »


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