Movie Mom

Movie Mom

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genre

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quality

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who's watching

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age range

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Target Spoils ‘Free to Be’

posted by Nell Minow

I’m glad to see I am not the only one who is sorry to see Target use the classic “Free to Be You and Me” song in its ads. The song from The New Seekers is a special memory for […]

Marketing ‘Eat, Pray, Love’ and Missing the Point

posted by Nell Minow

Elizabeth Gilbert’s journey to Italy, India, and Indonesia became a wildly popular book, endorsed by Oprah and beloved by book clubs. This week, the movie starring Julia Roberts opens in theaters, and fans will be able to see the story […]

More Happy Meal Toys for Kids Promoting PG-13 Movies

posted by Nell Minow

The Campaign for a Commercial-Free Childhood is asking McDonald’s to stop giving children Marvel comics toys that promote violent PG-13 movies. The fast food giant’s latest giveaway for preschool boys features eight Marvel comic action figures, including The Human Torch, […]

How Did Old Spice Get So Cool?

posted by Nell Minow

How do you advertise a scent on television? And how do you make a product that was around in your grandfather’s era and has no connection to a celebrity or fashion label seem cool? You do it with charm, wit, […]

Previous Posts

Christopher Orr on the Coen Brothers' "Miller's Crossing"
One of my favorite critics writes about one of his favorite movies in The Atlantic: the highlight of Christopher Orr's outstanding series on the Coen Brothers' films is his essay on Miller's Crossing. Whether you're a fan of the Coens or of this film or not, Orr's essay is a pleasure to read for it

posted 3:53:09pm Sep. 23, 2014 | read full post »

New on ABC: Black-ish
One of the best new shows of the year is Anthony Anderson's "Black-ish."  Anderson plays Andre "Dre" Johnson has a great job, a beautiful mixed-race doctor wife, Rainbow (Tracee Ellis Ross), four kids, and a colonial home in the mostly-white suburbs.  But now that he has given his children a bett

posted 10:20:50pm Sep. 22, 2014 | read full post »

The Real Story: Tracks and Robyn Davidson's Long Walk Across Australia
Mia Wasikowska plays real-life adventurer Robyn Davidson in "Tracks," based on the 1980 international best-seller about her 1700-mile walk across Australia with four camels. A thoughtful interview with Davidson in The Australian describes her: Davidson is an enigma. With her patrician air, prim

posted 3:51:08pm Sep. 22, 2014 | read full post »

Smile of the Week: The Dancing Traffic Light
[youtube]https://www.youtube.com/watch?v=SB_0vRnkeOk[/youtube]

posted 8:00:15am Sep. 22, 2014 | read full post »

TrueSpark: Teaching Children and Teens About Character With Quality Films
I am honored to serve on the advisory committee for TrueSpark, which provides quality films and curricula for schools at no cost to use in teaching character. [iframe width="420" height="315" src="//www.youtube.com/embed/akEWIRfjnxk?rel=0" frameborder="0"] Parents and teachers who want to lear

posted 8:22:33pm Sep. 21, 2014 | read full post »


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