Movie Mom

Movie Mom

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quality

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who's watching

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age range

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Target Spoils ‘Free to Be’

posted by Nell Minow

I’m glad to see I am not the only one who is sorry to see Target use the classic “Free to Be You and Me” song in its ads. The song from The New Seekers is a special memory for […]

Marketing ‘Eat, Pray, Love’ and Missing the Point

posted by Nell Minow

Elizabeth Gilbert’s journey to Italy, India, and Indonesia became a wildly popular book, endorsed by Oprah and beloved by book clubs. This week, the movie starring Julia Roberts opens in theaters, and fans will be able to see the story […]

More Happy Meal Toys for Kids Promoting PG-13 Movies

posted by Nell Minow

The Campaign for a Commercial-Free Childhood is asking McDonald’s to stop giving children Marvel comics toys that promote violent PG-13 movies. The fast food giant’s latest giveaway for preschool boys features eight Marvel comic action figures, including The Human Torch, […]

How Did Old Spice Get So Cool?

posted by Nell Minow

How do you advertise a scent on television? And how do you make a product that was around in your grandfather’s era and has no connection to a celebrity or fashion label seem cool? You do it with charm, wit, […]

Previous Posts

Should Movie Audiences Text to the Screen?
It is annoying enough when someone near you in a movie theater takes out a cell phone to text. Imagine how it would be if you then saw the text on the screen. That's what a Chinese theater is experimenting with in what they are calling "bullet screens." The idea is that what you are there to enjo

posted 3:59:17pm Sep. 02, 2014 | read full post »

Back to School Guidelines for Parents on Kids and Media
Screen time is a treat, not a right. It’s a good idea to make sure that it comes only after homework, chores, other kinds of play, and family time. Make sure there is some quiet time each day as well. The spirit is nourished by silence. All too often, we try to drown out our unsettled or lonely fe

posted 8:00:27am Sep. 02, 2014 | read full post »

After the Ice Bucket Challenge: Two Upcoming Movies About People With ALS
The Ice Bucket Challenge has brought a lot of money and attention to a devastating illness, ALS or Amyotrophic lateral sclerosis, sometimes called Lou Gehrig's Disease for the the New York Yankee who had to leave baseball when he was afflicted with ALS. Two upcoming films about people with ALS

posted 7:00:17am Sep. 02, 2014 | read full post »

Thursdays in September on Turner Classic Movies: The Jewish Experience on Film
This month, TCM has an excellent series of films about the Jewish experience, every Thursday. TCM proudly presents The Projected Image: The Jewish Experience on Film, a weekly showcase of movies focusing on Jewish history and heritage as portrayed onscreen. Co-hosting the films each Thursday is D

posted 9:21:56pm Sep. 01, 2014 | read full post »

Start the School Year With a No-Screen Week
A new study shows another good reason to detox from all screen time now and then, especially for kids.  Children who take a five-day break from all screens are better at reading real-life facial expressions to understand the emotions of the people around them.  Psyblog described the study, which s

posted 3:56:33pm Sep. 01, 2014 | read full post »


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