Movie Mom

Movie Mom

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quality

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who's watching

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age range

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Target Spoils ‘Free to Be’

posted by Nell Minow

I’m glad to see I am not the only one who is sorry to see Target use the classic “Free to Be You and Me” song in its ads. The song from The New Seekers is a special memory for […]

Marketing ‘Eat, Pray, Love’ and Missing the Point

posted by Nell Minow

Elizabeth Gilbert’s journey to Italy, India, and Indonesia became a wildly popular book, endorsed by Oprah and beloved by book clubs. This week, the movie starring Julia Roberts opens in theaters, and fans will be able to see the story […]

More Happy Meal Toys for Kids Promoting PG-13 Movies

posted by Nell Minow

The Campaign for a Commercial-Free Childhood is asking McDonald’s to stop giving children Marvel comics toys that promote violent PG-13 movies. The fast food giant’s latest giveaway for preschool boys features eight Marvel comic action figures, including The Human Torch, […]

How Did Old Spice Get So Cool?

posted by Nell Minow

How do you advertise a scent on television? And how do you make a product that was around in your grandfather’s era and has no connection to a celebrity or fashion label seem cool? You do it with charm, wit, […]

Previous Posts

Annie
The story of the plucky little Depression-era orphan with the curly red hair has been not just re-booted but re-imagined into the world of rent-a-bikes, viral videos, DNA tests, YOLO, corpora

posted 5:59:13pm Dec. 18, 2014 | read full post »

Night at the Museum: Secret of the Tomb
Fans of the first two "Night at the Museum" films will like this one because it is pretty much the same film. They go to another museum, this time the British Museum in London, and the exhibi

posted 5:23:46pm Dec. 18, 2014 | read full post »

Listen to People's Lives: David Plotz's Working Podcast
Former Slate editor David Plotz, now at Atlas Obscura, says that he is a big fan of Studs Terkel's classic book Working: People Talk About What They Do All Day and How They Feel About What They Do. He has paid tribute to that great work in the best possible way, by updating it with his podcast seri

posted 3:59:23pm Dec. 18, 2014 | read full post »

Little Orphan Annie: From Comic Strip to Radio, Broadway, Television, and Two Movies
The spunky little girl with the curly red hair and a dog named Sandy began as Little Orphan Annie in 1924, created by Harold Gray.  Her pluck, self-sufficiency, and resilience cau

posted 8:00:48am Dec. 18, 2014 | read full post »

A Trailer for A Movie You'll Never See: Moonquake Lake with Mila Kunis and Rihanna
"Moonquake Lake" has a lot of star power behind it -- "LEGO Movie" directors Chris Miller and Phil Lord and stars Mila Kunis, Ashton Kutcher, and Rihanna. And it looks....intriguing, some sort of "Twilight"-style supernatural teen romance. It just isn't real. "Moonquake Lake" is a movie with

posted 3:54:43pm Dec. 17, 2014 | read full post »


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