Movie Mom

Movie Mom

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quality

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who's watching

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age range

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Target Spoils ‘Free to Be’

posted by Nell Minow

I’m glad to see I am not the only one who is sorry to see Target use the classic “Free to Be You and Me” song in its ads. The song from The New Seekers is a special memory for […]

Marketing ‘Eat, Pray, Love’ and Missing the Point

posted by Nell Minow

Elizabeth Gilbert’s journey to Italy, India, and Indonesia became a wildly popular book, endorsed by Oprah and beloved by book clubs. This week, the movie starring Julia Roberts opens in theaters, and fans will be able to see the story […]

More Happy Meal Toys for Kids Promoting PG-13 Movies

posted by Nell Minow

The Campaign for a Commercial-Free Childhood is asking McDonald’s to stop giving children Marvel comics toys that promote violent PG-13 movies. The fast food giant’s latest giveaway for preschool boys features eight Marvel comic action figures, including The Human Torch, […]

How Did Old Spice Get So Cool?

posted by Nell Minow

How do you advertise a scent on television? And how do you make a product that was around in your grandfather’s era and has no connection to a celebrity or fashion label seem cool? You do it with charm, wit, […]

Previous Posts

Contest: Hey Arnold! The Complete Series
The football-headed Arnold and all his pals are here in this box set with all 99 adventures from the beloved Nickelodeon series. It's available exclusively at Walmart, but I have a copy to give away! Send

posted 12:20:14pm Aug. 29, 2014 | read full post »

Interview: Dylan Brody on Comedy, Depression, and Robin Williams
Dylan Brody is a comedy writer and stand-up performer dubbed "brilliant" by Robin Williams.  It was Williams' tragic suicide that inspired Brody to write a moving essay about his own struggles wit

posted 8:06:10am Aug. 29, 2014 | read full post »

Opera Flash Mob at a London Grocery Store
[iframe width="560" height="315" src="//www.youtube.com/embed/44UC6muN8KY" frameborder="0"] Sacla staged an impromptu Opera in the food aisles of a London grocery store. They planted five secret opera singers who were disguised as casual shoppers and store staff amongst the groceries who bro

posted 8:00:13am Aug. 29, 2014 | read full post »

Exclusive Clip: Juliette Lewis in "Kelly and Cal"
Juliette Lewis stars as a rocker-turned suburban mother of a newborn in "Kelly and Cal."  Here she tries to make friends with the other mothers, who treat her like mean girls shooing off a freshman who wants to sit at the cool table. [iframe width="560" height="315" src="//www.youtube.com/embed/

posted 6:00:09am Aug. 29, 2014 | read full post »

Love is Strange
Love is strange.  As this movie opens, a deeply devoted couple of more than three decades wakes up and prepares for a big, important, emotional, happy occasion.  They bicker a little bit, but it is clear to them and to us that these are reassuringly familiar rhythms for them, almost a contrapuntal

posted 5:59:53pm Aug. 28, 2014 | read full post »


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