Advertisement

Movie Mom

Movie Mom

App — A New Movie to Watch With Your SmartPhone On

posted by Nell Minow

It was only a question of time.  If people are going to check their phones while they’re watching a movie, then why not make an app specifically designed to accompany the movie?  The movie is called (of course) “APP.”

By downloading “Iris-App the movie” from the app store (iPhone or Android devices only) or texting “IRIS” TO 97-000, one can access a piece of software that syncs with the audio of the movie and displays additional material designed to enhance the story. It’s important to note that the app for “APP” has been engineered as a supplementary ingredient, not an essential one, intended to punctuate certain moments rather than adding a wealth of new information. While it invites an engaged viewership, it’s not required, an outcome bound to please the community of academic theorists and forward-thinking creatives who have been tossing around the possibilities of transmedia storytelling for over a decade….

Advertisement

The app, called “Iris” like the evil artificial intelligence in the movie, offers no interactive components. However, it’s not exclusively time-based. Users launching it in advance of the movie are greeted with a launch page and a start button, which you’re encouraged to press as the movie begins. But unlike the famously trippy “Dark Side of the Rainbow” experience—the syncing of “Wizard of Oz” to Pink Floyd’s “Dark Side of the Moon,” which has provided the centerpiece for countless stoned dorm room soirees—the app actively engages with “APP” by synching with its audio. Similar to the way the “Shazam” app recognizes songs by processing audio files in real time, Iris anticipates certain moments in the movie’s plot and displays additional footage that fleshes out some of the details.

Previous Posts

Beliefnet's Movie Love Quotes Quiz
Check out this great quiz about great movie love quotes! If you beat my score (18), let me know! ...

posted 8:00:59am Feb. 08, 2016 | read full post »

Trailer: Screenagers, a Documentary About 21st Century Kids and Their Devices
[youtube]https://www.youtube.com/watch?v=LQx2X0BXgZg[/youtube] Every parent should see "Screenagers," which explores the unprecedented challenges families face over social media, video games, academics and internet addiction. Insights from ...

posted 8:00:20am Feb. 08, 2016 | read full post »

The People and Movies That Inspired "Hail, Caesar!"
The Coen brothers love old movies, and we see evidence of that in many of their films, including "Barton Fink," about a hapless playwright who come to Hollywood to write movies in the 1940's, and with their remakes of the heist films "The ...

posted 3:57:20pm Feb. 07, 2016 | read full post »

Interview: Francis Gary Powers, Jr. on his Father, the Cold War, and "Bridge of Spies"
Bridge of Spies, out on DVD/Blu-Ray this week, tells the story of the tense negotiations for the exchange of a Soviet spy for an American U2 ...

posted 8:00:23am Feb. 07, 2016 | read full post »

Joseph Gordon Levitt Wants to Know Your Thoughts on Technology and Democracy
[iframe width="560" height="315" src="https://www.youtube.com/embed/vZcaQ2Aeff8" frameborder="0"] Joseph Gordon-Levitt's HitRECord project has a new initiative. He's asking everyone to answer these questions: 1. Is today’s technology ...

posted 2:53:43pm Feb. 06, 2016 | read full post »

Advertisement


Report as Inappropriate

You are reporting this content because it violates the Terms of Service.

All reported content is logged for investigation.