Advertisement

Movie Mom

Movie Mom

App — A New Movie to Watch With Your SmartPhone On

posted by Nell Minow

It was only a question of time.  If people are going to check their phones while they’re watching a movie, then why not make an app specifically designed to accompany the movie?  The movie is called (of course) “APP.”

By downloading “Iris-App the movie” from the app store (iPhone or Android devices only) or texting “IRIS” TO 97-000, one can access a piece of software that syncs with the audio of the movie and displays additional material designed to enhance the story. It’s important to note that the app for “APP” has been engineered as a supplementary ingredient, not an essential one, intended to punctuate certain moments rather than adding a wealth of new information. While it invites an engaged viewership, it’s not required, an outcome bound to please the community of academic theorists and forward-thinking creatives who have been tossing around the possibilities of transmedia storytelling for over a decade….

Advertisement

The app, called “Iris” like the evil artificial intelligence in the movie, offers no interactive components. However, it’s not exclusively time-based. Users launching it in advance of the movie are greeted with a launch page and a start button, which you’re encouraged to press as the movie begins. But unlike the famously trippy “Dark Side of the Rainbow” experience—the syncing of “Wizard of Oz” to Pink Floyd’s “Dark Side of the Moon,” which has provided the centerpiece for countless stoned dorm room soirees—the app actively engages with “APP” by synching with its audio. Similar to the way the “Shazam” app recognizes songs by processing audio files in real time, Iris anticipates certain moments in the movie’s plot and displays additional footage that fleshes out some of the details.

Previous Posts

Interview: Matt Mamula of Celebrity Impersonator Documentary "Just About Famous"
Matt Mamula co-directed "Just About Famous," the very entertaining new documentary about celebrity impersonators. He generously took time to talk to me about the unexpected opportunities that open up when someone looks like someone who becomes ...

posted 3:59:51pm Apr. 26, 2015 | read full post »

Interview: Barak Goodman of "Cancer: The Emperor of All Maladies"
Director Barak Goodman talked to me about his superb series for PBS, Cancer: The Emperor of All Maladies, now available on DVD. The series is produced ...

posted 3:55:04pm Apr. 26, 2015 | read full post »

Creativity Conference 2015: Nancy Pelosi, Snoopy, and Drones with GoPros
I had so much fun at last year's Creativity Conference that I could not imagine how they could top it this year, but they succeeded. This is ...

posted 3:07:48pm Apr. 26, 2015 | read full post »

Trailer: The Little Prince
The beloved book The Little Prince has been gorgeously animated, with voices including Jeff Bridges, James Franco, and Rachel McAdams.  I love this trailer. [iframe frameborder="0" width="480" height="270" ...

posted 8:00:24am Apr. 26, 2015 | read full post »

Trailer: Samuel L. Jackson is the President in "Big Game"
https://www.youtube.com/watch?v=DKThy0cipVA ...

posted 8:00:34am Apr. 25, 2015 | read full post »

Advertisement


Report as Inappropriate

You are reporting this content because it violates the Terms of Service.

All reported content is logged for investigation.