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Movie Mom

Honey Maid Graham Crackers and Beta Brands Decide to Put Real People in Ads

posted by Nell Minow

Many thanks to Jezebel for highlighting these great new ads.  Honey Grahams emphasize their wholesomeness with an ad that pays tribute to a range of happy, loving families.

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And Betabrand has women with PhDs modeling its line of “smart fashions.”  This is great news just as a new study has shown that playing with Barbies, even “career” Barbies, causes girls to have a more limited notion of what their job options are.  (For some reason, though, not Mrs. Potatohead.)  It’s nice to know that girls and women — and boys and men — will look at ads like these and see the unlimited possibilities life offers them.


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