Movie Mom

Movie Mom


The Present NOT to Buy Your Children Next Christmas

posted by Nell Minow

Dreamworks is teaming up with Fuhu, the maker of tablets  for children to create the first tablet in which the content provider controls what the user sees.  In other words, it’s more like a television.  While Amazon sensibly makes sure that its Kindle Fire line gives parents control over the content available to children — and lets them set daily time limits as well — Fuhu gives parents no control at all.

The partnership is a convergence of two business trends. With children as young as 2 or 3 now routinely using their parents’ iPads or smartphones — if the toddlers don’t already have their own — technology companies are racing to introduce gadgets made for smaller and smaller hands. Fuhu itself sold more than two million Nabis in 2013, and its tablets, which are primarily designed for children 6 to 11, now collectively deliver more than 20 million video streams a week.

Entertainment companies have been surprised at how speedily children have taken to tablets, sometimes forgoing TV sets altogether. As a result, DreamWorks, Disney and their competitors are searching for ways to make it easier for users to find their characters on portable devices.

According to the New York Times piece, “Nancy Bernstein, a movie producer who is in charge of creating what she calls ‘character moments’ for the DreamTab, insists that the effort is not simply an advertising opportunity for the studio.”  That is absurd.  Giving content providers control over the characters and images children see is advertising.  Even if the penguins from Madagascar are not specifically promoting a new sequel or toy, they reinforce brand loyalty, which is the whole point of the arrangement.  I’m not in favor of tablets for children to begin with, but this is really a new low.



Previous Posts

Trailer: Days and Nights With Katie Holmes and Allison Janney
Inspired by Chekhov's "The Seagull," this is the story of a weekend at a country house that includes a famous actress, her discontented son, and people who love the wrong people and are angry at each other -- sometimes at the same time. [youtube]https://www.youtube.com/watch?v=OEs6vXztmBM[/youtub

posted 8:00:41am Sep. 16, 2014 | read full post »

Trailer: Bradley Cooper and Jennifer Lawrence in "Serena"
Bradley Cooper and Jennifer Lawrence re-team in "Serena," which looks very intriguing but does not yet have a US release date. Stay tuned. [iframe width="560" height="315" src="//www.youtube.com/embed/-wFHiZHZVaU?rel=0" frameborder="0"]

posted 8:00:35am Sep. 16, 2014 | read full post »

Contest: Win a DVD of Ella the Elephant
[iframe width="560" height="315" src="//www.youtube.com/embed/videoseries?list=PL7Eup7JXScZz_ZAyJKN2XMIdAVp-n3iCW" frameborder="0"] Join Ella the Elephant and her kindhearted friends in this all-new animated series from Disney Junior featuring 8 charming episodes. Elephant Island is home to many

posted 3:37:58pm Sep. 15, 2014 | read full post »

Kellie Pickler Joins the Veggie Tales in Beauty and the Beet
[youtube]https://www.youtube.com/watch?v=_h9mcbvBvE0[/youtube] Country star Kellie Pickler joins the cast in "Beauty and the Beet," from the Veggie Tales folks, coming out October 14, 2014. (With a name like that, it was just a question of time!) BEAUTY AND THE BEET, a brand-new VeggieTales mus

posted 3:30:42pm Sep. 15, 2014 | read full post »

Smile of the Week: Baby Got Class
A great video for Back to School from the hilarious Holderness family! [iframe width="560" height="315" src="//www.youtube.com/embed/s56-Ta35JRk?rel=0" frameborder="0"]

posted 8:33:19am Sep. 15, 2014 | read full post »




Report as Inappropriate

You are reporting this content because it violates the Terms of Service.

All reported content is logged for investigation.