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Movie Mom

What’s the Worst Toy of 2013?

posted by Nell Minow

The Campaign for a Commercial-Free Childhood has come up with another list of the most dreadful and appalling children’s toys of the year.  Take a look at these horrible products and cast your vote for the CCFC’s TOADY award.

2013 was a banner year for terrible toys. From the multitude promoting precocious sexuality, branded entertainment, violence and/or electronic wizardry at the expense of children’s play, we have selected these exceptional finalists: A board game with more ads per square inch than Times Square. A gun-toting . . . dinosaur?!?! An app that takes all the fun and creativity out of a classic creative toy. The most ridiculous use of an iPad yet. A brand that transforms a childhood icon into “ugh!”

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Each year, the Toy Industry Association of America presents its annual TOTY (Toy Of The Year) Awards. CCFC created the TOADY (Toys Oppressive And Destructive to Young children) Award in response to the industry leading the way in commercializing childhood. So please join the fun and help us bring attention to the worst the toy industry has to offer. This year’s TOADY will join past winners Nickelodeon’s Addicting Games.com, Dallas Cowboy Cheerleader Barbie, the Vinci Tablet, and the Fisher Price Laugh and Learn Apptivity Monkey as Worst Toy of the Year.

Which will it be?  The tarty, crass tooth fairy “upgrade” package that lets children use their “sparkle dollars” to give their Tooth Fairy a makeover, party in their “party room” and mock the buck-toothed, glasses-wearing fairy-wannabe Stepella.  The iPad potty?  The weaponized dinosaur?  The all-ads Monopoly game?  Cast your vote by December 4 and stay tuned for updates.

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