Movie Mom

This beautiful animated film promoting Chipotle’s new game features Fiona Apple singing a haunting version of the “Willie Wonka and the Chocolate Factory” song, “Pure Imagination.”  So, a song that once paid tribute to a candy factory is now being used in an understated and creative way to promote healthy, non-GMO food.  Nicely done, Chipotle.

Join the Discussion
comments powered by Disqus