Advertisement

Movie Mom

Movie Mom

Before You Download that “Educational” App for Your Baby

posted by Nell Minow

The Campaign for a Commercial-Free Childhood has filed a complaint with the Federal Trade Commission charging that “educational” apps for babies do not have any documented value.  This is the same group that made the charges against Baby Einstein that led to a settlement that had Disney offering refunds to consumers who relied on their claims that the DVDs were beneficial to babies.  CCFC says:

The false and deceptive marketing by Fisher-Price and Open Solutions creates the impression that their apps effectively educate infants when time with tablets and smart phones is actually the last thing babies need for optimal learning and development. Both companies claim that their mobile apps will teach babies skills and information-including words and numbers- but neither company offers any evidence to back up their claims. To date, not a single credible scientific study has shown that babies can acquire language or math skills from interacting with screens. In addition, screen time may be harmful for babies. Research links infant screen time to sleep disturbances and delayed language acquisition, as well as problems in later childhood, such as poor school performance and childhood obesity. The American Academy of Pediatrics recommends discouraging screen time for children under two.

Advertisement

In their cover letter, CCFC notes that “According to a 2012 report by the Joan Ganz Cooney Center, over 80% of the top-selling apps in the “Education” category of the iTunes’ App Store target children. Sixty percent of the top 25 apps target toddlers and preschool children—more than double the percentage that target adults.”

The companies charged are Fisher-Price and Open Solutions, whose apps like “Laugh and Learn” purport to teach babies counting, words, or motor skills.  Studies show that babies learn far more effectively from interaction with people than they do from machines.  To add your name to the complaint against companies making unsubstantiated claims that their products benefit babies, visit the CCFC site.

Previous Posts

Interview: Paul Dalio, Writer/Director of "Touched With Fire"
Paul Dalio is a rap artist, writer, and director whose own bipolar disorder inspired his new film, "Touched With Fire." In an interview, he talked about how he portrayed the subjective experience of mania for the bipolar poets played by Katie ...

posted 3:56:38pm Feb. 10, 2016 | read full post »

Big Change at This Year's Oscars: Thanked Names on Screen
Jezebel reports a long-overdue innovation in this year's Oscar ceremony: nominees will have the opportunity to submit their list of people to thank before the show, so that they can run across the bottom of the screen. This will give the ...

posted 8:40:28am Feb. 10, 2016 | read full post »

Deadpool
Frankly, exuberantly nasty -- in the nicest possible way, Deadpool is not your father's superhero. That is, unless your father is more like ...

posted 3:58:24pm Feb. 08, 2016 | read full post »

Interview: Marilyn Meberg from "Women of Faith"
Marilyn Meberg knows how to make everyone feel like an old friend. Counselor, author, and part of the Women of Faith tour of inspirational ...

posted 3:55:38pm Feb. 08, 2016 | read full post »

Beliefnet's Movie Love Quotes Quiz
Check out this great quiz about great movie love quotes! If you beat my score (18), let me know! ...

posted 8:00:59am Feb. 08, 2016 | read full post »

Advertisement


Report as Inappropriate

You are reporting this content because it violates the Terms of Service.

All reported content is logged for investigation.