Movie Mom

Movie Mom


Are Baby Boomers the Last Movie Theater Ticket-Buyers?

posted by Nell Minow

Susan Wloszczyna writes in USA Today about teens and 20-somethings’ shift in movie watching from theaters to devices and the resulting focus on older audiences for theatrical releases.

[F]ilms that cater to grown-up tastes are becoming a valuable commodity for studios looking to tap into a growing demographic: ticket-buyers age 50 and up who still adhere to the ritual of seeing the latest releases on the big screen rather than streaming via Netflix or renting from services such as Redbox.

For years, teens and twentysomethings fond of 3-D spectacle and comic-book action have topped the film industry’s most-wanted list of customers. But with increasing competition for entertainment dollars from gadgets, video games and online outlets, Hollywood is courting a more reliable group: the 76 million or so Americans born during the Baby Boom years, 1946 to 1964.

Wlosnczyna notes that an MPAA study shows that more audience members 50 and older fall into the “frequent filmgoer” category.  I was especially intrigued by the impact that the focus on this audience has in casting (Susan Sarandon is more popular than ever) and marketing (AARP magazine).

 



Previous Posts

What's Up With My Family? -- App Helps Middle Schoolers Navigate Life
Middle School Confidential™ 3: What’s Up with My Family? is a new IOS app, the next installment of the series for tweens and teens. The third edition continues the story of Jack, Jen, Chris, Abby, Mateo, and Michelle—a tight-knit group of friends in middle school—who are realizing that growi

posted 3:59:49pm Aug. 20, 2014 | read full post »

The Simpsons Binge Watch: Every Episode Plus the Movie
Get your food delivery menus ready.  Unplug your phone.  All 552 Simpsons episodes will be broadcast in order, starting tomorrow. They include scenes cut in syndication that have not been on television since the original broadcast. And of course they include some remarkably prescient moments tha

posted 3:59:35pm Aug. 20, 2014 | read full post »

Interview: Bo Svenson
Bo Svenson is an actor, writer, director, judo champion, and, as I was lucky enough to find out, an enthralling guy to talk to, turning an interview into a wide-ranging conversation. Svenson was

posted 3:59:35pm Aug. 19, 2014 | read full post »

Tribute: Don Pardo
Don Pardo's face was not familiar.  But his voice was instantly recognizable.  We mourn the loss of one of the great announcers in broadcast history, who died on Monday at age 96. The cast of "Saturday Night Live," where he served as announcer from the beginning, celebrated his 90th birthday.

posted 12:44:03pm Aug. 19, 2014 | read full post »

Interview: Gayle Forman of "If I Stay"
Gayle Forman is the author of If I Stay, the source for this week's movie starring Chloë Grace Moretz as Mia, a talented young cellist in a coma following a car accident.  As she hovers between life and death, she remembers incidents from her life with her family and with her rock musician boyfrie

posted 8:00:16am Aug. 19, 2014 | read full post »




Report as Inappropriate

You are reporting this content because it violates the Terms of Service.

All reported content is logged for investigation.