Advertisement

Movie Mom

Movie Mom

And the Winner for Worst Toy of the Year Is….

posted by Nell Minow

..the Fisher-Price™ Laugh & Learn™ Apptivity™ Monkey.  The Campaign for a Commercial-Free Childhood has once again put the worst toys of the year to a vote, with nominees that are designed to promote commercial brands or media  rather than performing the core function of toys: to entertain, to expand imagination, to teach, and to promote exercise.

With 33% of the vote, the stuffy with an iPhone in its belly squeaked past LEGO Friends Butterfly Beauty Shop (30%) to win the 2012 TOADY (Toys Oppressive and Destructive to Young Children) Award. The O ball (21%), the 7-11 Slurpee Maker (10%), and the Put Me In The Story app (7%) were the other runners-up.

Advertisement

The Apptivity Monkey succeeds the Vinci Touchscreen Mobile Learning Tablet as the reigning TOADY winner, illustrating mounting concerns about the push to get very young children hooked on screen media. CCFC member Teresa Lewis voted for the Apptivity Monkey, “because it is in clear violation of pediatrician and professional recommendations to keep babies and toddlers under 2 away from any screens at all.” She added, “It’s more like the Capptivity Monkey.” Noted Jennifer Long, owner of a child care center, “It’s bad enough that most toys for babies are battery operated and flashy/light-up, but now they are encouraging screen time as part of a toy. I’m sad for the sweet little babies that get an Apptivity Monkey this holiday and for the unknowing parents that buy it thinking it’s good for their baby.”

Advertisement

But other nominees had their “fans.” Voters were especially irked by LEGO’s marketing for the Butterfly Beauty Shop, which encourages girls to “get primped and pretty and have some serious salon fun” and “gossip out on the bench by the scenic fountain.” Kate Snyder said, “While I know there are lots of ‘bad toys’ to choose from that fall into that same category of gender marketing gone crazy, I was particularly disappointed to see LEGO going that route.” About the 7-11 Slurpee Machine, Casey Hinds said, “Toys should inspire the imagination instead of creating a desire to drink sugar water. I consider this the toy that keeps on giving…obesity, diabetes and bad health.” And Sarah Hellman succinctly explained her choice of the smartphone-enabled TheO ball: “Since when does a ball require instructions or technology?”

Advertisement

In the end, though, the Fisher-Price Laugh & Learn Apptivity Monkey wins the distinct dishonor of being named Worst Toy of the Year. It joins the VinciNickelodeon’s AddictingGames.com, and the Dallas Cowboy Cheerleader Barbie in the TOADY hall of shame.

Previous Posts

Tonight on PBS: Memorial Day Concert
On the eve of Memorial Day, PBS will broadcast a star-studded lineup for the annual Memorial Day concert and tribute to the military. For over 25 years, this multiple-award-winning television event has honored the military service and sacrifice ...

posted 12:00:37pm May. 24, 2015 | read full post »

Movies for Memorial Day
I've already written about great documentaries and feature films about the military to watch on Memorial Day.  These recent documentaries about our 21st century conflicts give the military a chance to tell their own story.  They are not ...

posted 8:00:08am May. 24, 2015 | read full post »

Trailer: Batkid Begins
[iframe width="560" height="315" src="https://www.youtube.com/embed/JMUw4Ndpbdw?rel=0&controls=0&showinfo=0" frameborder="0"] The amazing Make-a-Wish story that captivated the world is now a movie, and I've been looking forward to it ...

posted 8:00:33am May. 23, 2015 | read full post »

A Clip from A.D. The Bible Continues -- Jesus Appears to Saul
[youtube]https://www.youtube.com/watch?v=kHhESz-i9wY[/youtube] Jesus appears to Saul to turn him towards righteousness in this clip from Episode 8 of "A.D. The Bible Continues," premiering Sunday, May 24, 2015, at 9/8c on NBC. ...

posted 10:52:40pm May. 22, 2015 | read full post »

Tomorrowland's Inspirations
Brad Bird's gorgeously imagined "Tomorrowland" is not just inspired by an area in the original Disneyland, celebrating its 60th anniversary this week, it is a tribute to the sensationally imaginative work of the "imagineers" and artists who ...

posted 8:03:49am May. 22, 2015 | read full post »

Advertisement


Report as Inappropriate

You are reporting this content because it violates the Terms of Service.

All reported content is logged for investigation.