Advertisement

Movie Mom

Movie Mom

“The Beauty Inside” — A Social Media Movie

posted by Nell Minow

The Washington Post reports that a new movie called “The Beauty Inside” will invite the audience to become part of the film.  Computer chip giant Intel is

teaming up with Toshiba to give aspiring actors an opportunity to star in a multi-part film alongside the likes of Topher Grace and Mary Elizabeth Winstead. The movie is directed by Sundance Grand Jury Prize-winning film director Drake Doremus. The first episode, which was released on Aug. 16, has received multiple shares on Facebook and views on YouTube — a great marketing coup for the two tech companies.

Advertisement

The next installment lands Thursday.

The film centers around Alex, a protagonist who, every day, is someone different. The film, narrated by Grace, reveals Alex’s struggles as a different person, particularly as it relates to his sex life, and his chronicling of his various personalities. Aspiring actors can audition bysubmitting their photo and video via Facebook to Doremus and his team. A lucky few will be chosen over the course of the five films to star alongside the two-person celebrity cast.

A character will carry and use an Intel-powered Toshiba laptop through the film (note the film’s title), making it not just crowd-sourced but product placement/infomercial-based as well.

Previous Posts

Interview: Matt Mamula of Celebrity Impersonator Documentary "Just About Famous"
Matt Mamula co-directed "Just About Famous," the very entertaining new documentary about celebrity impersonators. He generously took time to talk to me about the unexpected opportunities that open up when someone looks like someone who becomes ...

posted 3:59:51pm Apr. 26, 2015 | read full post »

Interview: Barak Goodman of "Cancer: The Emperor of All Maladies"
Director Barak Goodman talked to me about his superb series for PBS, Cancer: The Emperor of All Maladies, now available on DVD. The series is produced ...

posted 3:55:04pm Apr. 26, 2015 | read full post »

Creativity Conference 2015: Nancy Pelosi, Snoopy, and Drones with GoPros
I had so much fun at last year's Creativity Conference that I could not imagine how they could top it this year, but they succeeded. This is ...

posted 3:07:48pm Apr. 26, 2015 | read full post »

Trailer: The Little Prince
The beloved book The Little Prince has been gorgeously animated, with voices including Jeff Bridges, James Franco, and Rachel McAdams.  I love this trailer. [iframe frameborder="0" width="480" height="270" ...

posted 8:00:24am Apr. 26, 2015 | read full post »

Trailer: Samuel L. Jackson is the President in "Big Game"
https://www.youtube.com/watch?v=DKThy0cipVA ...

posted 8:00:34am Apr. 25, 2015 | read full post »

Advertisement


Report as Inappropriate

You are reporting this content because it violates the Terms of Service.

All reported content is logged for investigation.